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Low Carbon [competition] project (What skills do people want to develop?…
Low Carbon [competition] project
Research Areas
How can we change people's behaviour?
Nadia/ Sajni?
Evidence of what leads to a lasting difference to people's behaviour
What other campaigns (1) address this area well; (2) are happening in London which we could complement?
All
What are the most impactful behavioural changes?
Jo/ Michael
Most impactful changes individuals can make immediately and at minimum cost to reduce their plastic waste?
Most impactful changes individuals can make immediately and at minimum cost to reduce their carbon footprint?
Could we get sponsorship from somewhere?
[Who to take on board?]
Which stories impact what people do and why?
Nadia/ Sajni?
What are the best ways to build communities in cities around low carbon values?
Orlena/ Mary
What can we learn from other cohort projects? London, Paris and Berlin?
[Who to take on board?]
3 recommendations/ options by 18 Sep
Proposed Deliverables
Pitches
Nadia
Zero Waste Christmas
Month themed behavioural change
Michael
'5 Things You Can Do' campaign. Could be focus on emissions, plastic waste, Christmas, New Year...
Competition
Nectar point equivalent for reducing footprint / waste
Allow for comparison and/or collaboration with friends and neighbours
Month themed campaign, c.f. Plastic free July; Movember
Product
infographic(s)
Leaflet
Social media
Proposed Timelines
2 months (by end November)
In favour: [Name]
3 months (by end December)
In favour: Nadia
4 months (by end January)
In favour: Michael
5 months (by end February)
In favour: Orlena
6 months (by end March)
In favour: [Name]
The impact we seek to create and it's measure
Reduced personal carbon footprint
Carbon footprint calculator
Number of daily behaviours changed
How to track? Social media?
Crowd pulling into at least one new behaviour 'Pay it forward' (viral model)
Number of people brought onboard
Increased awareness
Social media shares / likes / retweets
FILL IN
What skills do people want to develop? (put 2)
Orlena
writing for an online audience
product development
Alex
Nadia
Public speaking
Online audience building/ campaigning
Jo
Mikey
Social media campaigning
Influencing behaviour change
Sajni
Reaching out
Nadia
Greenpeace South East Asia
Michael
Bulb Energy
Climate change academic friend
Hubbub
All
Family
Friends
Placements
On Purpose networks