Please enable JavaScript.
Coggle requires JavaScript to display documents.
Micro, Market, Macro Environments: (Implementing Management Strategy:…
Micro, Market, Macro Environments:
Environmental Scanning:
Benefits:
Identifies opportunities
Keeps track of competitors
Identifies threats before imminent
Make short/long term decisions
Before - Look At:
Strength of competitors
Size of market to absorb new players
Viability of product
Stability of resources
Continuous using tools
Implementing Management Strategy:
Strategies
Viability
Considerations
Plan
Analyse
Implement
Define
Monitor
Micro:
Vision
Mission
Culture
Objectives
Strategy
Resources
Functions
Marketing
Production
HR
Purchasing
Financial
Admin
GM
PR
Identify/Analyse Challenges:
Resource Based Approach
Value Chain
SWOT
BSC
Market:
Environmental Scanning Methods:
SWOT
Porters
Macro:
Environmental Scanning Methods:
Risk Management Assessment Strategies
Decision trees
P2E2STLE
Strategies:
Advantages:
Ensures consistency
Differentiates roles
Gives bus direction
Anticipates changes
Corporate:
Decline
Corporate combination
Growth
Generic:
Differentiation
Focus
Low-cost
Intensive:
Product development
Market development
Market penetration