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DESIGN ELEMENTS (Randomness
create stylistic disorder that has purpose…
DESIGN ELEMENTS
- Randomness
create stylistic disorder that has purpose and intent
- Colour
A strong colour palette makes for a strong design
- Transparency
Allows elements to interact together
- Movement
create movement via blurring, motion lines or wave effects.
- Depth
Create depth and dimension via texture, shadow, 3D effects, etc.
- Balance
Ensures no one element overpowers the others
- Negative Space
Negative space is the 'space in between'
- Rules
learn the design rules and break them the right way
- Line
Lines helps to enhance,
direct and create movement
- Texture
Gives tactility and depth to otherwise flat designs
- Framing
Helps to highlight, crop or decorate elements
- Composition
composition is your design's arrangemet/scale/hierarchy
- Direction
Gives your viewers' eyes a path to follow
- Repetition
Repetition helps to tie individual elements together
- Grid
help to align and arrange elements
- Symmetry
Symmetry is attractive and creates a sense of harmony
- Typography
match you typography choices to your design's tone/choices
- Scale
Scale creates emphasis, drama and aids hierarchy
- Contrast
creates emphasis via light vs dark, thick vs thin, etc.
- Hierarchy
Helps signal the importance of each element
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