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Marketing and Branding: (CPA: (Fair, responsible marketing, Fair, honest…

- - - - Expand without large capital
      - Assurance of motivated franchisee
    - - Demanding assistance
      - Not full control
  - - - Easy to obtain loans
      - Good chance of success
    - - Potential poor relationship
      - Bound by criteria
- - - - Feels safe
      - Easy to identify product
    - - Easier to expand range
      - Charge more for successful brand
    - - Helps bus image
      - Command higher prices