Paid search strategies (To pay for your brand terms or not (Make use of…
Paid search strategies
To pay for your brand terms or not
know what terms you rank for organically
depending on your set up and competition you may not need to pay to be listed!
Yo may want to dominate the search rankings
Make use of google Plus to get your most recent posts and content listed and to get pages indexed super fast
You can also use webmaster tools submit to google
And you have got a google sitemap right?
If google plus - make sure you link to it on your website or you wont get the benefit.
post every 2-3 days
link to your websites analytics to create retargeting lists
make use of website segmentation to establish interest
stand out from the crowd but not just selling
free guide to careers in yachting
review competitors ads using ad research tool like spyfu, sem rush or more recently SEranking
click to call extension
Display campaigns help brand awareness but convert terribly.
Make sure you are on the map.
google my business
links in other business directories
Create a google product feed and link it to your merchant account
Walk in your customers shoes
Information phase, Shopping Phase, Purchase phase
Aim to be generally very very helpful!
Dont ignore Bing webmaster and Google webmaster tools