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UTM (Source (Fixed List) (google_ad, facebook_post, facebook_ad, google…
UTM
Source (Fixed List)
google_ad
facebook_post
facebook_ad
google_organic
pinterest_pin
external_blog
twitter_tweet
mailchimp
youtube
youtube_ad
Medium (Fixed List)
ads
organic
referral
email
blog
Campaign
(Facebook campaign name)
(Google Ads campaign name)
(Mailchimp campaign name)
Content
Facebook Ad Set
Google Ads Ad Group
Term
Facebook Ad Name / Type
Google Ads Ad Name / Type
Google Analytics > Acquisition > All Traffic > Source/Medium
Google Analytics > Acquisition > All Traffic > Source/Medium
Google Analytics > Acquisition > Campaigns > All Campaigns
Google Analytics > Acquisition > Campaigns > All Campaigns > Primary Dimensions > Other > Ad Content
Google Analytics > Acquisition > Campaigns > All Campaigns > Primary Dimensions > Other > Keyword
HACKTICS
UTM Architecture
Google Analytics Access