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BJ Fogg (BAD APPROACHES TO BEHAVIOUR CHANGE (Bad approach #1: Present…
BJ Fogg
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(to see behaviour grid properly click the title which is linked) 
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B = MAT; Behaviour = motivation, ability, trigger
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Start with triggers, not motivation.
When you design for persuasion, don't start manipulating motivation: you do that last.
Focus on triggers first
e.g. want to go running this afternoon. Don't imagine the beach body you want, or the bad things you'd get by not running. You might not need to increase your motivation at all. The problem may be a lack of trigger - when you get home, forget to go on your run and end up watching TV instead. So here a trigger is all that's needed.
If this change doesn't work, ability should be tackled next.
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All reasons for failure to do target behaviour ALWAYS fall into some combination of lacking in these 3 categories
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Trigger
Technology interventions that require only a trigger are the easiest to create and the most likely to succeed
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Any solution designed to change behaviours must orchestrate all three elements – Motivation, Ability, Trigger – coming together at one moment
More information
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Routines disrupt habits
In my mind, I think of nurturing a habit like nurturing a tiny plant. My job is to keep it alive. That’s all. And as long as it’s alive, I can bring it back to full size quickly and easily.
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