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Get more business profit from your business blog (tip: intend for it to…
Get more business profit from your business blog
my best tips to ensure your blog is the business tool you NEED it to be
tip: intend for it to make money
manifestation!
goals
fancy-ass goal setting vs basic
in this case, basic
my goal setting method
ultimate aim, how you'll do it. what you need to do to do it
stick it up somewhere visible, look at it before every post!
next steps: use goal to make a strategy - break it down into smaller actions + steps to achieve
let your customers do what you want them to do!
the CTA
you want them to do something that brings them closer to your business goals? ASK THEM TO
call to action: define the action
doesn't have to be fancy - sometimes direct is best
it's an art form, so start simple
next steps: do more research, read what i have below
lay off the sales!
cournterintuitive?
sales
corporate tone
formal language
company news
echoes of a different internet
what you need to lay on depends on the strategy behind your blog
but it certainly isn't going to be hard selling, a corporate vibe, or the news that is only interesting to the HR department
scratch your prospective clients itches, solve their problems, pique their interest