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Google Adwords (Basic Concepts (CTR (Click-Through-Rate), Campaigns…
Google Adwords
Basic Concepts
Impressions
CTR
Click-Through-Rate
Campaigns
Advertisement Groups
CPC
Cost-Per-Click
Geographic Locations
CPM
Cost-Per-Thousand Impressions
Ad Type
Quality Score
Keywords
Conversions
CPA
Cost-Per-Acquisition
CPV
Cost-Per-View
ECPC
Effective-Cost-Per-Click
Extensions
Call
Message
Structured Snippets
Location
Callout
Affiliate Location
Sitelinks
Price
Review
App
Automated
Dynamic Structured Snippet
Automated Location
Dynamic Sitelink
Consumer Ratings
Automated Call
Seller Ratings
Previous visits
Basic Text Ad Anatomy
Headline 2
30 char
Path
Headline 1
30 char
Description
80 char
Final URL
Keywords
Extensions
Campaign Ordering Recommendation
Geographic Locations
Languages
Different Brands
Distribution Preferences
Search
Display
Website Structure
Budgets
Product Theme or Line
Linked Accounts
Google Merchant Center
Google Play
Youtube
Firebase
Search Console
Salesforce
Google Analytics
Targeting
Remarketing & Audience
Negative Keywords and Shared Sets
Ideas
Several Types
Location
Keyword Matching Options
Broad Match Modifier
Phrase Match
Negative Match
Extract Match
Broad Match
Getting Ready
Create Customized Ad
Setup Offers and Budget
Define Audience
Understand Tools and Console
Define Objective
Adword Policies
Prohibited Practices
Restricted Content
Prohibited Content
Editorial and Technical
Ad Types
Video
Rich Media
Graphic
Text
Quality Score
Relevance
Destiny Pagesite
Clickthrough Rate
Bid Strategies
Automated
Target Outranking Share
Maximize Clicks
Target ROAS : Return-On-Ad-Spend
Enhanced CPC : Cost-Per-Click
Target CPA : Cost-Per-Acquisition
Target Search Page Location
Manual
Manual CPC : Cost-Per-Click
Objective Types
Direct Response - CPC
A sale is made
A subscription is completed
The user makes an action
Etc.
Branding - CPM
Increase product / service visibility
Expand the viewers
Improve brand presence
Etc.
MCC : My Client Center
Account
Campaign
Ad Groups
Budget and Settings
Ads and Keywords