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Marketing & PR map (Professions (Public Relations (Government…

- - - - Display ads (ex: GDN, Youtube, Micro Ads)
      - Placement bookings (ex: VNExpress, Ngoisao.net)
      - Re-marketing (ex: Criteo, FB, GDN)
      - Social Media ads (ex: FB ads, Zalo ads)
      - Mobile app ads
      - Search Engine Marketing (SEM) ex: Google search, Bing search
    - - Web analytics
      - Mobile analytics
    - - Fan Page
      - Affiliate
        
        Influencers (ex: celebrity post)
        
        Partners & Non-influencers (ex: price comparison site)
      - Media native post (ex: articles on health -> Bodyshop)
  - - - Copy writer
      - Production