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Professional Practice (Ethnographic research (Realization (When the…
Professional Practice
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Qualitative research
Participant observation
The researcher does a dive into the context. It is introduced into the study group and becomes part of it.
Interview
With this technique the researcher obtains information about the point of view and the experience of the individuals / groups
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Focus group
It's a group discussion. The people who compose it have common aspects. The researcher allows you to speak spontaneously. It allows to know the range of opinions
Start of the focus group
Participants sit in a circle, the monitor is presented, indicates that he is not an expert on the subject to deal with.
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Formal research
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Work Environment
Approach to the practical framework
Definition of practical aspects of the phenomenon.
Determination of the field of investigation
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Primary research
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Marketing mix
PRODUCT
Taste and other properties of the products preferred by consumers; The quantities, packaging and sizes that consumers buy; Presentation, including labels; The brand name
PRICE
Wholesale and retail prices of competitors; Response to a new product in the price of competitors; Variations in price according to location and type of consumer; Pricing methods
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PROMOTION
Advertising required; Other promotional tools used, such as free samples; Costs incurred in various types of promotion
Financial plan
Projection of cash flow; Projection of the profit and loss account; Breakeven analysis; Sources of funding