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GorillaZilla Business Model (Cost structure (most expensive costs, most…
GorillaZilla Business Model
1. Value propositions
Is the product
SATISFYING
to the customer or solve a
NEED
,
PROBLEM
Need - A Satisfying Product:
Indigenous art printed work wear that is comfortable and durable to Australia’s warm climate. the garments represent Identity, Unity and pride 60% of mines in Australia operate nearby Indigenous communities. Indigenous people are proud of their culture but we also wish to embrace non-Indigenous people to be a part of it. the product has meaning and aesthetically pleasing
Problem?
: Silent conflict and division between Indigenous and Non-Indigenous Australians
Customers
Australian Workforce
Indigenous companies
Mining, landscaping and other construction industry companies
Cost structure
most expensive costs
most expensive resources
what key activities are the most expensive
variable costs?
fixed costs?
economies of scale
Channels
Customer segments
Who?
blue collar companies, companies that wish to support Indigenous culture.
adults of all genders all possible locations in Australia
Why would they buy?
a satisfying product that represents a message of unity, pride and support about your company which can attract employees.
Revenue streams
how do we make money
premium value?
strategy?
pricing tactics
Key resources
important assets to make it work
intellectual
patents
customer list i.e. rio tinto
human resources - software engineers etc.
physical resources
manufacturing
finacial support?
Key activities
the most important hing the we do to make the business work
production and sales
Key partners and suppliers
what do we acquire from them
what key activities do they provide
Customer relationships
how do I get, keep and grow customers