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CRM (Functies CRM (Marketing (CRM software segmenteert klantbestand,…
CRM
Functies CRM
Verkoop en relatiebeheer
Relaties categoriseren
Je kunt je klanten daarom opsplitsen in verschillende doelgroepen. Vervolgens kun je hier met je verkoop- en marketingactiviteiten op inspelen. Dat betekent dat je gerichte en aantrekkelijke aanbiedingen voor elke klant kunt doen. Op deze manier verhoog je de kans op herhalingsaankopen en versterkt het tegelijkertijd de onderlinge relatie.
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Teamleader
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Final thoughts: No marketing package, easy to use, can be linked with accounting package for immediate booking of invoices.
Pipedrive
Pro's
Integrations with most popular relevant apps (eg. zapier, Google apps , mailchimp , trello, YESWARE
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Syncs email in both ways (aka mails sent out of gmail are still logged to the contact in Pipedrive as well)
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Inbound sales feature:
Offers webforms to add on website, adding the contact info directly to Pipedrive :star:
Final Thoughts:
- Main focus on structuring outbound sales.
*Variety of reporting tools to analyze sales performance available to
- Integration of inbound sales through a webform widget
No compatible marketing package available. *
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Salesforce
Lightning Professional
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- Standard functionalities of listing and segmenting contacts and firms
- Some additional marketing features as well (such as e-mailtracker)
Lightning Enterprise
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Same as Professional + automated pipeline management + more customisation possible + availability of API to connect with other services outside Salesloft
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Final thoughts:
Broad in scope ( sales-crm-marketing-cust. service)
a wide variety of functionalities available; + tools offered to build your own apps compatible with the salesforce platform. --> high degree of process-optimization.
BUT , either we build a manual for them to sort out what which button does when.
Or instead we move on to the other options. (And yes, I wrote Saleforce down to contact as a lead ;) )
BPM'Online
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Con's
Too much customisation settings. Too much hassle for a CRM (also to teach to new members for example)
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Hubspot
Price
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Marketing Package
Basic: 185/month (only up to 100 contacts , + €90/mo per 1k extra) )
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'Final Thoughts:'
Intuitive dashboard. Option to schedule tasks and use it as a sales software, as well as only as CRM. But all data is captured.
*Analytics/reports available
*Biggest pros are how the tool can grow with Manual when more features would be required, through its pro version.
AND a compatible marketing package**