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Chap 2 Dozier's Two Role Typology (a) Public Relations Manager (A…
Chap 2 Dozier's Two Role Typology
a) Public Relations Manager
A combination of 3 roles from Broom's theory.
Communication Facilitator
Problem-solving process facilitator
Expert Prescriber.
Makes communication policy decisions.
Responsible of public relations program outcomes(success/ failure).
Behave and considered as communication and PR experts.
Facilitate（使容易/促进） communication between the management and the publics.
Provide expert advise and guide management in solving PR, communication problems.
b) PR Technician Role
Similar to Broom's Communication Technician Role
2 minor roles:
1) Media Relations Specialist
Specialize in External media relations
Similar Status with PR technicians.
2) Communication Liaison
Specialize in linking communications between management and publics.
Similar status with PR managers.
Do not Participate in the Organisation's Decision-Making Process.