When a simple service succeeds, the doors for expansion open. With the success of our relaxation pilots, we can move forward with confidence in one of five directions.
Get people to repeat the behaviour on a fixed schedule, creating a routine Increase the difficulty of the behaviour
Scale the intervention to reach more people
Target other simple health behaviours
Expand to audiences who are less persuadable
As one sees the possibilities above, the role of our 20-second pilot becomes more evident. Not only did our team achieve measurable success in changing behaviour, we also created an infrastructure for innovation. This includes methods for team communication, designing interactions, describing our service to the public, measuring results, and answering questions from users. Putting all these pieces together is, in some ways, the real work behind the 20-second stretching pilot. Once that’s in place, then future iterations build on the team infrastructure, and innovation gets much easier.