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Case study (An in-depth study of an individual or a particular group of…
Case study
An in-depth study of an individual or a particular group of people
Strengths
High ecological validity of the data obtained
Highly detailed and in-depth data
Often the only method possible due to rarity of behaviour
Weaknesses
Lack of generalisability
No cause-effect can be established
Low reliability
subject reactivity
lack of observer objectivity
Case studies relating to recall of past events may be open to memory distortion
Ethics
Ethics
Confidentiality
Participant privacy
Instrumental: carried out to build a theory around a phenomenon
Intrinsic: unique, no need to generalise beyond the case
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