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Creative Brief for Google Station x CBN (Branding Message #cepetinaja…
Creative Brief for Google Station x CBN
Branding message target #cepetinaja
Product knowledge / Education
Awareness
Brand Leverage
Media Deployment Distribution
Signage and Flyer (In-Venue)
Media Launching : Click Square bandung, Oct 28
Teaser video - 3 - 6 Videos - each 15 - 30s
Communication Message (Copywriting) :
Streaming lama? #cepetinaja
Buffer melulu? #cepetinaja
Bosen nunggu? #cepetinaja
Janjian ngaret? #cepetinaja
Browsing lama? #cepetinaja
Kehabisan paket data? Pakai WiFi aja! #cepetinaja
Butuh Internet? Pake WiFi aja! #cepetinaja
Macet? #cepetinaja Gunakan hi-speed WiFi disini!
SEAMLESS ACCESS WIFI by CBN Wifi and Google Station
Branding Message #cepetinaja
signage
on site
tier 1
flyer, sticker, roll up banner, wall signage, booth
tier 2
flyer, sticker, roll up banner, wall signage
tier 3
sticker , small flyer
Creative Design
logo cbn wifi
logo google station
#Cepetinaja on every creative
Brand value 50 : 50
"Partner with Google Station"
No colour restriction
Press
first site press launch
monthly press release about site activated
teaser video 6 message
Digital asset distribution
instagram CBN wifi
Youtube
FB
Twitter
video message
WiFi for Gaming
WiFi for Lifestyle
WiFi for Education
WiFi for E-commerce / Shopping
WiFi for sustainable development (UMKM)
Introduction what is google station and cbn
usher
on site
tier 1
tier 2
New Microsite?