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Facebook Ad Strategy - General Store eCom (Low Budget Rapid Testing)) (1…

- - - - Run PPE 3 days unless Unique Clicks >$0.40 ($30 product or less, $0.70 for $60 product)
        
        WC PUR. Interest 1 $2.50 daily
        
        Kill all ad sets with Unique clicks > $0.40 (same as before) after 24hrs
        
        Should now have targeted WC PUR ad sets and high ROAS ppe ads running only. If any at all. continue all for 4 days
        
        Raise budgets on Winner WC PUR ad sets to $10 for 3 days testing scalability
        
        If ROAS 2x-3x leave as is
        
        If ROAS 4x-5x (300%-400%) then Dup. to $20 AB
        
        If ROAS > 400% then test dupe AB $50 for 24hrs, if still 400%+ then Dupe $500/day with 2x current CPP Bid (Manual)
        
        1 more item...
        
        Should now have LAAs of ATC, begin testing at $5/day 1%, 1-2%, 2-3%, 3-4%, 4-5%
        
        WC PUR. Interest 2 $2.50 daily
        
        WC PUR. Interest 3 $2.50 daily
        
        WC PUR. Interest 4 $2.50 daily
        
        WC PUR. Interest x $2.50 daily