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Creating perfect events that drive client value (Toolkit (Insight…
Creating perfect events that drive client value
Context
£600 billion spent annually on events worldwide
21% of corporate marketing budgets
Events still viewed as an expense rather than an investment
Measurement tends to be an after-thought
Limited to registration comparisons/ number of leads/ participation satisfaction
But do these measures demonstrate value?
Client engagement levels
1) Business Context
2) Business Impact
3) Behaviour Objectives
4) Learning Objectives
5) Target Audience
6) The Event
Benefits
Win more business
Deliver the best events
Prove value by demonstrating ROO
Add value to your client's business
Increase budgets
Build stronger relationships
Make your event contribution more strategic
A new model of working
Demonstrate value and achieve higher event effectiveness and success
Measure results against those same objectives
Set relevant and detailed objectives
Describes a process to gather optimum information from clients
Inspired by the ROI Methodolgy by Dr Jack J Phillips
Toolkit
Insight workshops
Experience road mapping
Content proposal
Insight report
Pre-event research
Content and messaging
Learning environment design
Speaker support