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A NEW READING PUBLIC (HOW DID READIING PUBLIC EMERGED? (Printing reduced…

- - - - Common people lived in a world of oral culture.
        
        They heard information read out like:
        
        Sacred texts read out
        
        Ballads recited
        
        Folks tails narrated
        
        Knowledge was transferred orally.
      - Rich people could only access to the books
    - - Now books could reach out to wider sections of people
      - If earlier there was hearing public but now there was reading public.
- - - - So printers began publishing popular ballads and folk tales, and such books would be profusely illustrated with pictures. These were then sung and recited at gatherings in villages and in taverns in towns