STRATEGIC ISSUES
Strategic Goals and Objectives
The overall objectives should be mentioned in the short, medium and long term.
Some main characteristics that the goals must have: Contemplar ends and means.
Be quantitative and measurable.
Be concrete, realistic and congruent.
Have a definite time for your achievement.
Be fixed by the participants.
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Plans and Strategies
The strategy is necessary to mark the direction of the company. Even when market conditions change.
Possible strategies: Leadership in costs, differentiation and approaches.
LEGAL MATTERS
Other Legal Procedures
All these procedures must be detailed as well as the legislation that applies to each activity (environmental regulations, prevention of occupational risks, sector specific, if there is agreement with workers or sector, etc.).
Legal proceedings - MEDUCA
In a first section of this legal plan, all the basic information of the company must be described.
AFFAIRS MARKETING
Market study
The market study describes aspects related to the market, such as the industry to which the business will belong, the target market to which it will be directed, and the competition it will have.
It should include the following elements:
Analysis of the industry, analysis of the target market, analysis of the competition and the forecast of the demand
Marketing Mix
Price. It is the amount of money customers must pay to get the product.
Plaza (or Point of Sale) includes the activities of the company that make the product available to the target consumers.
Product. It refers to the combination of goods and services that the company offers to the target market.
The promotion. It includes activities that communicate the benefits of the product and convince consumers to buy it.
FINANCIAL AFFAIRS.
Inversiones
Una vez realizado el presupuesto de inversión inicial para la puesta en marcha de la empresa y acondicionamiento del local, especifique un presupuesto con las inversiones previstas durante el primer año
Financing
The Financing Plan includes the company's own resources and the long-term financing of the target company.
Budgets and Perspectives
The budget represents the last stage, that is, the evaluation and control expressed in quantifiable terms
There are two main sources of financing defined in the Economic and Financial Plan: own resources and other resources..