Entrepreneurship

Rediscovering Profitability
in Entrepreneurship

This thesis suggests that there is one driver of the present pro-growth bias, which has lead to the distortion: the myth of rowth.myth.

High-growth is rarely the prerequisite of high profitability In addition, high-growth is multidimensional and research has found difficulty in conceptualizing and measuring it

Profitability is rediscovered by challenging the current growth and profitability nexus. Popper suggests that something can be falsified by offering a justified alternative to the current view of knowledge. –profits instead of growth.

Statements that small businesses create most net new jobs are ubiquitous by policymakers. There is general agreement among academia and in public policy on three points about the role high-growth firms have achieved 1. A small group of high-growth firms have a key role in total employment creation 2. A dramatic increase of interest in these firms has increased during the last few years 3. Current knowledge about their economic contributions and management practices are limited and insufficient.

Subsequently,following three research questions: 1) Why is it justified to replace growth with profits in entrepreneurship research?; 2) Why is it justified to replace growth with profits in entrepreneurship practice?; 3) Why is it justified to replace growth with profits from an entrepreneurship
stakeholder perspective?

Factors that are argued to have contributed to the existence of such a myth are (I) the strong interest expressed in high-growth firms; (II) the supposition that a firm‘s growth per se is equivalent to a firm‘s success.

Research context: High-technology:Public policies have been set specifically to encourage entrepreneurial activities in hightechnology related industries in the hope of future prosperity included. The role of the IT industry is becoming increasingly important to the Finnish economy; Start-ups Despite the disproportionate focus on high-growth firms both in academia and public policy, little is known about their actual economic performance and the phenomena overall Two specific issues closely related to the discussion of growth, are those of growth type and firm value. The two most commonly measured growth types are sales and employment. In this thesis, firm growth only refers to sales growth.

Development of research approach

A paradigm consists on what are the interesting research problems and which methodological approach can be used to tackle them

On an epistemological level, three distinct paradigms exist, In these three, the form of reality and the role and purpose of knowledge in has different meaning. Positivist, also called empiricist, refer to the same approach that others call quantitative. Similarly, interpretative, constructive, naturalistic, and ethnographic all refer to the same approach others call qualitative; The interpretative and constructive knowledge views have a more subjective view on reality. According to these paradigms, reality and knowledge are never independent of the mind: the object-subject relationship being dependent on each other. The researcher constructs the reality and knowledge not with the aim of predicting and controlling it, but in order to understand1 it better; The constructive view generates knowledge along the research process, which continuously draws an increasingly clear picture of perceived reality, a process through which knowledge is constructed. In comparison, the interpretative view primarily attempts to reveal and understand reality

Research approach: Traditionally, entrepreneurship research has been largely influenced by the positivist view and therefore focused on quantitative research methodologies, that research within the social sciences too often relies and builds theories only on the data that is available, hence failing to identify factors of significance. The research methodology needs to be adapted into the context in which it is used. In a practice-based discipline such as entrepreneurship, it is difficult to understand everything through a single perspective; the current system can be understood as the current growth and profitability nexus. The basic statement is: why it is justified to challenge the current growth and profitability nexus, by replacing growth with profit.

Defining entrepreneurship

Definition of entrepreneurship: Entrepreneurship is the purposeful activity (including an integrative sequence of decisions) of an individual or group of associated individuals, undertaken to initiate, maintain and grow a profitoriented firm (adapted from Cole, 1959, 7). this definition covers three fundamental aspects of entrepreneurship: (I) entrepreneurship is about start-ups (initiation), (II) entrepreneurship is about sustainability (maintaining), (III) entrepreneurship has a clearly defined aim (grow a profit-oriented firm).

One should bear in mind that there is a fundamental difference between accounting profit and economic profit. While accounting profit refers to any remaining income once all expenses have been withdrawn, economic profit refers to ―the difference between the profits earned by investing resources in a particular activity, and the profits that could have been earned by investing the same resources in the most lucrative alternative activity‖

two performance elements, which should be used for measuring performance within entrepreneurship: The first element covers the reward the entrepreneur receives for his or her entrepreneurial effort. In order to break-even, the profit level must exceed a level that covers for the opportunity cost, lack of liquidity of investment (financial and human resources), risk, and uncertainty. The second element of performance takes into account the entrepreneur in a social context. This takes into account the social wealth produced by the entrepreneur, such as creating new markets and industries, new technology, employment, taxes, and productivity enhancements

The purpose of a company is to generate profits for the shareholders, unless otherwise provided in the Articles of Association. each firm should operate in ways that meet all eight objectives of a firm: marketing, innovation, human resources, financial resources, physical resources, productivity, social responsibility, and finally profits.

the theoretical foundations of entrepreneurship research

Concluding remarks: the focus lies in creating profitability. Moreover, regardless of whether the process contains a disequilibrating or an equilibrating force, profit stands center stage. These almost myth-like assumptions about the means of achieving the preferred end, high-growth leading to high profits, have become widely accepted and eventually developed into something of a conventional wisdom.

Schumpeter’s frame-breaking perspective: The type of innovations that especially help to develop an economy, by shifting the curves of costs and revenues, are disruptive . A disruptive innovation is a radical new introduction to the market that completely changes the ways by which firms can create value. He defined entrepreneurial profit as the surplus over costs. In practice, this means all the costs deducted from the generated revenues. The costs include all direct and indirect costs, the wage of labor for the entrepreneur, rent for any land and finally a premium for risk.

Penrose and the growth of firms: Penrose suggests that it is assumed that the growth of firms is always, and only, driven by an opportunity to make a profit. She suggests that profits have two roles: for the sake of existence, and for increasing profits. Profits are hence an incentive for the shareholders, but at the same time the money used for new profitable investments. Finnally Innovation is the source of profit. Profitable growth opportunities exist in the environment, and in order to be able to take advantage of these, the firm needs a unique set of resources.

Kirzner’s incremental innovation perspective:the Kirznerian entrepreneur is one that is alert, one that sees undiscovered opportunities in the environment. The Kirznerian entrepreneur does not attempt to shift the curves of costs and revenues such as the Schumpeterian entrepreneur, but instead notices that they have been shifted. Profits is inseparable from the very possibility of entrepreneurship in general. It is necessary for an economy to move gradually towards a position of equilibrium. This movement happens through alert entrepreneurs who see profit opportunities.types of entrepreneurs: either the radically innovative Schumpeterian innovator or then the more passive and alert Kirznerian entrepreneur who does not require an innovation to take place.

They are simply two sides of the same coin Schumpeter essentially attempted to explain the development of an economy, while Kirzner attempted to explain how the market-
In the longer term, it is the Schumpeterian entrepreneur that creates development, while in the shorter term the Kirznerian entrepreneur creates the gradual movement towards market equilibrium.process works.

Growth entrepreneurship

The state of growth entrepreneurship research: The biological analogies, suggesting that firms grow like organisms, work as the basic foundation of the stages model. Despite strong critique against the use of biological analogies, the stream of research has progressed over decades without anyone critically assessing its basic assumptions. a holistically influenced methodology may work as a tool for breaking the current boundaries and viewing the phenomenon in novel ways, both theoretically and empirically

The state of growth entrepreneurship research: The biological analogies, suggesting that firms grow like organisms, work as the basic foundation of the stages model. Despite strong critique against the use of biological analogies, the stream of research has progressed over decades without anyone critically assessing its basic assumptions. researchers understand the field as more unified than it really is. When measures with low concurrent validity are regarded as comparable and used interchangeably, and often even used without proper justification , there is a danger of drawing false conclusions. a holistically influenced methodology may work as a tool for breaking the current boundaries and viewing the phenomenon in novel ways, both theoretically and empirically

The outcome of growth

1) Network externalities: when a large number of consumers use a product, it becomes relatively cheaper for them or for new customers to consume that product instead of one of the competitors. For the firm the cost of acquiring new customers decreases, therefore improving the profit margin. Similarly, existing customers will be retained for a longer duration, due to perceived higher switching cost. 2) First-mover-advantage: The concept of first-mover-advantage (hereafter FMA) also builds on the idea of early growth leading to an increase in profits . The underlying assumption of FMA leading to profits is that being first and achieving early market acceptance will promote proprietary learning effects, patents, preemption of input factors, and the development of switching costs. 4) Growth and profitability among Finnish high-technology firms: used EBIT-to-sales ratio (EBIT). EBIT was preferred over ROA because lifescience firms rarely require substantial assets. In addition, EBIT is mostly preferred by practitioners themselves

5) Experience curve: The basic assumption of the experience cost curve is that for each increase in output the unit costs will decrease. Therefore, the business with the highest output will be able to produce with the lowest unit cost, leading to cost leadership. The firm with cost leadership will thereby enjoy the highest profit margins. 6) Economies of scale: A necessity to grow, despite the consequences, has even influenced entire economies. an economy of scale – achieved by growth – is a means of increasing the competitive advantage of a nation. In this belief, economic growth.The extraordinary growth rate scaused impression, as well as fear and envy, among the leaders and policy makers in Western economies.

Growth as an outcome

The smallest, and at the same time the most heterogeneous, of the sampling units is the individual. Entrepreneurship research is becoming increasingly more depersonalized, which is something that has also happened in economics research. This view considers growth simply as a dependent variable, an outcome, and then uses a number of independent variables to explain this dependent variable. Growth is a multidimensional concept, which can be conceptualized in a number of ways. Understanding this requires a closer look at some of the studies focusing on growth. Growth is most commonly associated with performance, which is further seen as being equal to success. "Although knowledge accumulation is dependent upon relationships among constructs being robust across different measurement and sampling decisions, scholars have not sufficiently established such robustness for the construct of firm growth".

the five most commonly used predictors of growth are (I) the personality characteristics of the entrepreneur, (II) the resources available to the firm, (III) the strategy of the firm, (V) its industrial context.

Literature summary: 1. The emergence of the prevailing growth mantra is difficult to understand. The works that has contributed significantly to the theoretical foundations of the field are all concerned with one thing only, profits. 2. Profits are of crucial importance for both the firm, as well as for society . Profits act as the pre-requisite for further profitable growth, 3. Regardless of the central role of profits, the focus of research has shifted into a very different phenomenon, namely growth and high-growth. 4. Entrepreneurship literature is to a large degree focused on studying performance. 5. When it comes to determining what performance is, very little consensus seem to exist. However, the word performance, which is mostly used synonymously to success, mostly refers to growth. 6. With regard to determining what growth is, very little consensus seem to exist. 7. Very few growth indicators are comparable with each other and the entrepreneurship research community seems to have failed to acknowledge this. This has lead to the research results often being dependent from the measures used. 8. The growth entrepreneurship research is criticized for being fragmented, its research results are inconclusive and very little is known about the phenomenon overall. 9. Calls have been made for research adopting more holistic views for a better understanding of complex phenomena)






Overall characteristics of the reviewed articles

points, one might assume that the major journals in entrepreneurship research would also focus specifically on privately-held start-ups. One might also assume that focus is placed specifically on the profitability of these ventures, due to the critical role of profits both for the firm itself and for society; Taking into account the fact that micro firms constitute over 90% of the firms in the economy of almost all European countries, it is surprising to see that most studies fundamentally concentrate on the outliers; large and established firms; This review concurs with these earlier studies and finds little congruence in the conceptualization of performance. Performance can refer to sales growth (72, 61%), profitability (67, 57%), employment growth (21, 18%), and market share growth (8, 7%). certain performance measure is given, it is still mostly based on its use in an earlier study. Rarely is the context-specificity or suitability of the measures addressed.

Growth and profitability in finnish high-tech start-ups

This was conducted in two separate studies, study IIA and study IIB. The goal of study II A and study II B was to challenge the current growth and profitability nexus within entrepreneurship practice, by justifying the replacement of growth with profits. The results presented here advocate a profitability-oriented business model, where unprofitable growth is evidence of unsound firm development. The majority of high-technology firms, both bio and IT, are far from thriving in terms of profitability. Therefore, it is justifiable to replace the current norm of growth-orientation, towards one of profit. This holds true regardless of the industry, and regardless of the firm‘s age.

Growth and profitability from a stakeholder perspective

Performance: Measuring growth: All of the respondents were asked how they measure growth. The most common measure of growth was sales growth. Growth as business success: All respondents were unanimous that success cannot be measured only in terms of sales growth. Growth can be seen as a measure of success when it is the outcome of a strategic move; a temporary state where growth has been pursued at the expense of profitability to achieve a strategically favorable position. Determining business success: When the respondents were asked about the best measures of business success among start-ups, the multidimensionality of performance was properly realized. None of the stakeholders preferred a single measure, but always mentioned a number of context-specific measures, preferably a combination of them. Overall, the venture capitalists preferred a case-bycase approach and emphasized the difficulty and danger of over simplifying when talking about a multi-dimensional concept as performance.

Methodological approach: a) How do the stakeholders conceptualize performance?, b) How do the stakeholders understand the relationship between growth and profitability and what factors affect these perceptions?, c) What are the arguments for a growth-oriented strategy and a profitoriented strategy?


Growth and profitability matrix: All respondents were asked which position; growth or profit would be preferable to reach a star position. This question was asked to understand better, which one they ultimately preferred the most, growth, or profitability. Results were fairly mixed and a number of arguments were given for preferring both the growth state and profit state.

Pro growth arguments

Profits: The foremost argument for growth and high-growth are those of subsequent profits. These arguments are mostly based on the simple notion that if a firm sells more, also profits will increase. Value: The second pro-growth argument identified is that of increasing value. Value based arguments were often highly affected by the stakeholder view. A venture capitalist, in the case below, stated that value was something that stakeholders preferred regardless of its affect on profitability or sustainability of the business. Credibility is something that can be seen from the view of the entrepreneur, or then from the views of stakeholders; internal and external credibility. Internal credibility refers to the entrepreneurs own demand for credibility. Strategic advantages: The fourth pro-growth argument that emerged from the data is that of strategic advantages. These can for example be related to cost advantages derived from economies-of-scale, or to advantages derived through increased credibility.Raising capital The fifth and final pro-growth argument is that of raising capital. Even if this argument is also closely related to many of the earlier points, it still deserves its own reference. It deserves its own reference because the countless arguments offered for growth and high-growth are for one thing only: raising capital.

Pro profitability arguments

Working business model The foremost reason supporting a pro-profitability orientation is that profitability is evidence of healthy working business behavior. Profits were seen as something that should be the fundamental driver of entrepreneurship. This view was shared by various stakeholder groups, and it was something that should follow through the entire life-span of the firm. Control: The second argument for a pro-profitability orientation is that of control. Control refers both to independence in decision making; having the control to decide the future direction of the firm and retaining control. Retaining control is the most effective way of minimizing the effect of stakeholder influence. Risk management: The third argument for a pro profitability orientation is that of risk management. A number of stakeholders simply saw the position of low profitability as an extremely risky state. Regardless of whether the low profitability state was caused by internal matters or changes in the external environment, high profitability was seen as a tool for managing it. As a consequence, high profitability was seen as a more stable and sustainable position. Self-sustained growth: Finally, the fourth argument for a pro-profitability orientation is the potential for self-sustained growth. Self-sustained growth fundamentally captures all earlier arguments: a working business model, control, and risk management. First of all, the existence of profits is evidence of a working business model. Secondly, the existence of profits allows the firm to retain control of its strategic moves, as the demands brought in by external investors can be avoided. Finally, the profits help to manage the risk of unexpected changes in the environment and hence avoid bankruptcy.

The aim of the thesis is to challenge the current growth and profitability nexus in entrepreneurship research, in entrepreneurship practice, and from an entrepreneurship stakeholder perspective. Meeting the aim is highly important as the current growth and profitability nexus has become distorted to a point where profits have been replaced by growth.

Growth and profitability are not the same. Nor do they give equivalent representation of a firm‘s success. Profitability is the only real measure of a firm’s success, not growth. Understanding the entrepreneur requires an understanding of the surrounding environment. In this environment, the growth and profitability nexus has become distorted.

Entrepreneurship through a qualitative lens

Early research in entrepreneurship has traditionally relied primarily upon quantitative methods grounded in a positivist epistemology. We believe that this overreliance on quantitative methods has artificially constrained entrepreneurship research. there is considerable consensus that grounded theory, specifically, and qualitativemethods,more generally, are the best hope for generating new,empirically based theories

Entrepreneurial opportunity: a defining puzzle: any advance in knowledge accumulation is facilitated by “puzzles,” or agreed upon research questions and methods that help to define a scientific paradigm. the puzzles thatwe elevate as defining questions for a phenomenon contain within themhidden assumptions that lead us to select some methods over others. Scholars are debating fundamental questions about the epistemological and ontological nature of entrepreneurial opportunities.

Entrepreneurship opportunities are discovered

Scholars' dominant viewof entrepreneurship is that opportunities are ‘discovered’ by entrepreneurs. This viewby scholars is based on a positivist epistemology and argues that opportunities are objective realities that exist in the environment and are “discovered” as a result of the unique characteristics of individual entrepreneurs. A meta-analysis of fifty-one studies of entrepreneurial orientation found that firm size and industry moderated the positive relationship between orientation and performance. A second metaanalysis identified key cultural characteristics that moderated the relationship between entrepreneurial orientation and performance, noting that orientation had the greatest impact in countries characterized by uncertainty avoidance, lowpower distance, high collectivism and political stability. The defining characteristic of this perspective, however, is the epistemological assumption that entrepreneurial opportunities exist in the environment in an objective sense.Moreover, these opportunities exist prior to entrepreneurs' awareness of them. Entrepreneurship opportunity, thus, occurs as a matter of objective discovery and the focus of entrepreneurial research should be to identify the conditions in the environment that provide such opportunities and the characteristics of entrepreneurs that predispose them to such discovery.

Entrepreneurship opportunities are created

An emerging alternative view is that entrepreneurial opportunities do not exist in an objective fashion, nor do they exist prior to the awareness of entrepreneurs. Rather, “creation opportunities are social constructions that do not exist independently of entrepreneurs' perceptions”, In this view, entrepreneurial opportunities arise, largely, as a process of collective sense making. The entrepreneur must innovate productswhile simultaneously innovating social acceptance for those products in the marketplace.

In this view, successful opportunity creation is an act of institutional entrepreneurship in which the entrepreneur must mobilize resources that transformor create environmental conditions that favor his or her interests. entrepreneurial opportunities are endogenous and iterative acts of creation in which the entrepreneur socially constructs both the opportunity and the product or service.

Creation and discovery?: The distinction between these two approaches is based, largely, on different epistemological assumptions about the nature of entrepreneurship opportunity. They are simply two different contingencies and that one or the other might predominate under different contextual conditions. Researchers in entrepreneurship should “recognize the value, and the limitations, of each of these theories, and to specify the conditions under which each should be applied”

Imprinting and reflexivity

Accordingly, we divided the final papers into two categories, those that appeared to adopt a deterministic/realist ontology about entrepreneurship and those that appeared to adopt a constructivist / interpretive ontology. Of the nine papers, four clearly fell into the first category

Five papers adopted a set of constructivist/interpretive assumptions by which the authors see entrepreneurial opportunity as deriving from the reflexivity of the entrepreneur. Opportunity is created, not discovered,

“Entrepreneurial Inception: The Role of Imprinting in Entrepreneurial Action.” Using semi-structured interviews and archival analysis, These formative elements of the external environment, the authors argue, serve as sources of a “lasting and persistent stamp on entrepreneurs” that influence their future ability to recognize entrepreneurial opportunities.in this issue identify a range of recurrent sources of imprinting, including influential people (family, friends), practices (work experiences, hobbies, exposure to technology) and temporal phases of life

paper titled “Opportunities and Institution: A Co-creation Story of the King Crab Industry”. Using primarily archival/historical research methods of a single case study,

A second paper that also uses the concept of imprinting appears in the paper titled “Entrepreneurial Legacy: Toward a Theory of How Some Family Firms Nurture Trans-generational Entrepreneurship” Seeking to understand how these family firms have endured for so long, the authors determine that the families' ability to systemically embed the entrepreneurial values and spirit of the founder onto at least onemember of each successive generation is the key to success.

The third study that reinforces a “realist” ontology of entrepreneurial opportunity is titled “Embedded Entrepreneurship in the Creative Reconstruction of Place.” In this ethnographic study of two depleted communities in Northern Ireland, the authors focus on understanding how individuals who are highly embedded in their local context identify entrepreneurial opportunities.

The final paper in this group is, “How Should We Divide the Pie? Equity Distribution and Its Impact on Entrepreneurial Teams”. The study finds that the perceptions of justice amongst team members at the.initial stages of equity division have a profound imprinting effect on the long-run success of the entrepreneurial venture.

Collectively these four papers adopt the assumption that opportunities exist in the environment external to the entrepreneur.

paper titled “Emotional Arousal and Entrepreneurial Outcomes: Combining Qualitative Methods to Elaborate Theory.” The authors study acts of entrepreneurship in the super yacht industry and seek to understand the role of emotion and dramaturgy in acts of entrepreneurship.

“Failed but Not Finished: A Narrative Approach to Understanding Venture Failure Stigmatization.” This paper is unique in that does not address entrepreneurial success but rather tries to understand howentrepreneurs dealwith failure.

paper titled “Institutional Entrepreneur's Social Mobility in Organizational Fields” also adopts the perspective that successful entrepreneurs create rather than discover opportunity

“The Evolution of Interorganizational Relationships in Emerging Ventures: An Ethnographic Study within the New Product Development Process.” , the authors conclude that entrepreneurial success is the result of the degree of attentiveness of entrepreneurial firmsin constructing interorganizational networks.

four key distinctions. First, the two constructs describe distinct assumptions about the nature of the entrepreneur's perception of the external environment. Second, the two constructs also describe different assumptions about the entrepreneur's perception of time. Third, the constructs vary in their epistemological emphasis on objective versus subjective elements of the entrepreneurial experience. Finally, the constructs vary in terms of their implicit levels of analysis.

Environment: One clear conclusion fromthis point of distinction is the proposition that the discovery thesis of entrepreneurial opportunity contains an inherent assumption that the external environment is both distinct fromandmore agentic than the entrepreneur. By contrast, in the creation thesis, the boundary between entrepreneur and environment is less distinct and the degree of agency between entrepreneur and environment is more evenly distributed.

Time: another proposition that we can draw from our studies is that the discovery thesis of entrepreneurial opportunity contains within it a distinct set of assumptions about the role and influence of time. In these studies time is seen as having an isolated episodic influence that creates path dependency in which critical incidents bear enduring effect that constrains or enables the ability to identify opportunity. From the creation perspective, by contrast, time is iterative, rather than a determinative influence, in which the entrepreneur's ongoing interaction with the environment creates mutual and simultaneous changes in both the entrepreneur and the environment that, over time, constructs opportunity.

Epistemological emphasis: A third proposition that we draw from the articles, thus, is the observation that entrepreneurial imprinting focuses our attention on concrete practices and objective experiences that are highly influential in explainingwhy and howindividual differences in the ability to recognize entrepreneurial opportunity arise. The clear emphasis is on practices and behaviors rather than perceptions and interpretations of those practices and behaviors. By contrast, the construct of entrepreneurial reflexivity draws our attention to the subjective and interpretive inner world of the entrepreneur as a key mechanismbywhich entrepreneurs can elevate their imagination beyond the institutionalized constraints of the existing environment and conceive of alternative social, economic and political arrangements.

Levels of analysis: other, the constructs of reflexivity and imprinting simply reflect differences in the observational perspective of the researcher. That is, researchers who focus on micro-level approaches to entrepreneurship, at the level of the group or the individual, are somewhat pre-disposed to focusing on somewhat objective and deterministic elements of the entrepreneurial process. In other words, looking “up” from the point of view of the individual or the team, the external world appears to be much more objective, powerful and agentic.

The field of entrepreneurship research has largely failed to develop an indigenous theory and is often seen as a subset of strategic management theory.

This article, thus, explores howqualitativemethods might be used to generate a theory for examining entrepreneurial settings. The first theme is the unique role of imprinting, or the profound influence of social and historical context in constraining the perceptual apparatus of entrepreneurs and delimiting the range of opportunities for innovationavailable to them. Second, our analysis offers insight into the counterbalancing role of reflexivity, operating at both individual and collective levels of analysis, in generating the ability of entrepreneurs to overcome the constraints of imprinting.imprinting and reflexivity as key mechanisms and core constructs that underpin the larger tensions that question whether entrepreneurs discover opportunity or create it.

Conclusion

tensions. Reflexivity and imprinting both share common assumptions about human cognition. Both views, for example, draw attention to the key importance of socially shared cognition as a foundational component of entrepreneurial opportunity. That is, both imprinting and reflexivity share a common assumption that entrepreneurial opportunity emerges as the result of a capacity of some actors (individuals or organizations) to perceive socially embedded schemas in unique and creativeways (although they may differ in their assumptions about how those socially embedded schemas arose).

qualitative research is more likely to identify new conceptual categories and new theoretical constructs. For these reasons, if we, as entrepreneurship researchers are going to build an indigenous theory of our object of study, we must embrace and encourage much more qualitative research.

Creating Good Work

Understanding social enterprise

Social enterprise may no longer be synonymous with the shareholderowned corporation, yet this resonance with our personal sense of self nonetheless provides an intuitive link with corporate identity in all its forms from the ones we find in law to the expression of identity in branding. The collapse of Soviet communism seemed to have ushered in a democratic golden age, for which nonprofit NGOs would provide the social capital necessary for robust governments and markets. The millennial vision of civil society quickly gave way to the promotion of venture philanthropy and social entrepreneurship, with so-called traditional grant-funded nonprofits dismissed as inefficient and ineffective.Analogous to civil society at the height of the democratic revolutions of the early 1990s, a decade later social enterprise thrived in a symbiotic relationship with tech companies, the financial industry, and consulting services. Use the concept of social-entrepreneurship (largely in his definition) to increase his earnings providing discrete benefits to society and with little responsibility

Corporate life and personal values

the relatively rapid dissemination of social enterprise and social business as terms associated with the use of social media highlights the value of a familiar semantic anchor. What made the social enterprise model seem so naturally universal was that it expressed an insight that had been associated with the concept back at its beginnings, as a way of referring to the corporation as a legal form. When people join together in a group that has a shared identity, they are not just using a social medium to get business done. They have become a part of something that is greater than themselves. The newer version emerging out of Web 2.0, which sees social enterprise as people using online social media to communicate more effectively within a venture, sees organizational technology as fundamentally a neutral tool. How social enterprise provides a medium for defining individual and corporate identity, and how this relates to the existing nonprofit and for-profit forms that, in practice, anchor them in working life.

In the mythologyof social entrepreneurship, a so-called traditional nonprofit leaves individuals in a mundane position where they do not create—they just accept what they are given; wash, rinse, and repeat. By contrast, social entrepreneurs create an identity where they can do well by doing good. Couched in imported business buzzwords this can at times ring false, but it is ethical in the fullest sense of the word.

How change happens and why it sometimes doesn´t

If social entrepreneurs are in the business of creating deliberate disruptive design to solve pressing social issues, it is imperative to understand why the changes they seek to bring about succeed and why so many fail.

Principles, models, rules and behaviors

1) principles were ideas that because of their nature rarely if ever changed. 2) Models were what we built to emulate principles. 3) Rules were those things we put in place to maintain the model and guide behaviors. 4) Behaviors were what we did to live the principles, based on the models we built and the rules that governed them. In order for social entrepreneurs to create successful and lasting deliberate disruptive designs, it is imperative to make sure that any new understanding of how the system can work affects not only the principles that govern that understanding—the mission and calling to action that propel many social entrepreneurs—but also the models, rules, and behaviors put in place to turn those ideas into action.

A sustainable for inconceivable development

When emergence happens, and we realize that things are not the same as we had previously thought, we are, in essence, changing our understanding of our system and the models we have devised to describe that system

Step 1: Adjusting our models on the basis of the new understanding that has emerged. Step 2: Adjusting our relationships, our behavior, and rules according to our new understanding of our model. Step 3: When we do this something new emerges, because something diff erent always happens whenever there is an interaction between our models and behaviors—once we have taken the fi rst two steps. Step 4: Returning to step 1—going back and readjusting our models on the basis of this new emergence. Step 5: Returning to step 2—adjusting our relationships on the basis of our new model. Step 6: Returning to step 3—emergence happens within the interaction. Step 7: Returning to step 1—we return to our models, adjusting them according to our new understanding. Step 8: Returning to step 2—we adjust our relationships again. Step 9: Returning to step 3—emergence happens. Step 10: Returning to step 1—the process continues



legal issues for social entrepreneurs

Exits

In the life of social enterprises, there are times when the founder or the investors decide that they want to exchange some or all of their ownership in the company for cash or something else of value. These are commonly referred to as “exit” events.

Protecting your intelectual property

Nondisclosures agreements (NDA) may prevent them from pursuing a similar business opportunity with someone else if they don’t make a deal with you. Trademarks protect names and logos (or anything that uniquely identifies the supplier of goods or services) from anyone that wants to use a confusingly similar mark to identify themselves as the provider of similar goods or services. Copyright, by contrast, grants “authors” a bundle of exclusive rights with respect to their work. These rights include the right to reproduce, distribute, perform, publicly display, or create derivative works based on the original work. A patent is a right to an inventor “to exclude others from making, using, offering for sale, or selling the invention throughout the United States or importing the invention into the United States” for a limited time in exchange for public disclosure of the invention when the patent is granted. Licensing Ip: Intellectual property licenses take many different forms, but typically they consist of a contract or agreement by which the owner of the property grants to someone else the right to use it, subject to appropriate restrictions, in exchange for a royalty.

Equity compensation

Equity compensation occurs when someone is given stock (or the option to buy stock) in a company in exchange for services. Typically, equity compensation is used to provide incentives for employees to join a company or work for less money in exchange for a chance to participate in the profits of the company if it is successful. Another way to give employees an ownership interest in a company is by creating an “employee stock ownership plan” (ESOP). An ESOP is a plan that grants all employees of a company an interest in the company, typically based on their length of service, as a way to reward loyalty and recognize the employee’s collective contributions to the company’s success.

The legal structures and the entities they uphold

Although social enterprises take many forms, from a legal point of view, there are basically five options.

a nonprofit corporation does not issue shares and has no “owners.” It is formed for a purpose other than making money (i.e., a social mission), and the directors and managers have an affirmative duty to pursue that social mission for the benefit of the corporations members or the general public.

Partnerships offer the greatest flexibility of all the legal forms. From a legal point of view, partnerships are largely unregulated, and partners can agree among themselves to almost any structure or arrangement.

“S” corporations are similar to C corporations, except that they don’t pay taxes on their net income. Profits are allocated to the shareholders and taxed as ordinary income (usually at a higher rate than investment income). An S corporation can have only one class of shares, and shareholders must be natural persons; corporations and partnerships cannot own shares in an S corporation.

A limited liability company (LLC) is not a corporation, although it has some similar features, including limited liability. But unlike a corporation, which has a fairly rigid structure and has to live within carefully defined rules and boundaries, an LLC has a more flexible structure and its members can agree among themselves to run the LLC in a manner that suits their own purposes.

“C” corporations are the most common form of business in the United States. Formed primarily to generate profits for their owners, C corporations pay tax on their net income and then pass profits through to the shareholders in the form of dividends, which are taxed as investment income

Social marketing: influence behaviour for social impact

Behavior is key. And that is what marketing is all about. In the private sector, it is about getting you and me to buy a product, use our service, go to our website, subscribe to our magazine or our weight loss program. And marketers are very good at this.

Social marketing had its origins in the early days of family planning in India. In most of the developing world in the 1960s and 1970s, economic development expenditures were growing commerce but people were becoming worse off because families were producing children faster than the economy was growing! Some business school professors visiting in India looked at the traditional free public sector approach and thought that there had to be a better way—and the better way was using commercial marketing concepts and tools to fundamentally reduce the rate of population growth. This meant branding condoms and pills (often the same products as available in government clinics), advertising widely and imaginatively, and insuring that the distribution of products was both widespread and reliable

Concept and tools

First is MOA. If we expect someone to act, they need to be “motivated.” But, as private sector marketers are well aware, if they do not have the “opportunity” (a nearby store or easily accessible website), they can’t act.

The second concept “stages of change.” That is, the latter tend to see the behavior challenge as getting someone not doing something desirable to do it. But our own experience tells us, new behaviors—especially challenging ones—take time. The “stages” idea is really a segmentation approach suggesting that some target audiences will be in “precontemplation”

BCOS

Benefits: It is important to understand what the target audience sees— or might see—as the benefi ts of the action you are advocating

Costs: Unfortunately too many social marketers take audience reluctance as a reason to hammer away at the benefi ts again and again. But commercial marketers know that if a product is seen as hard to use, maybe the answer is trying to motivate and teach the customer to try harder—but change the product!

Others: People oft en do not act—no matter what they think—because others don’t want them to. Th is is a signifi cant problem in the developing world where “western” innovations in health or schooling or commerce are introduced.

Self-efficacy: This awkwardly labeled term simply highlights the O and A factors noted earlier in the chapter. Does the target audience feel that they have the opportunity and ability to act—not whether you think they do!

Social entrepreneurs benefit significantly by recognizing that a social marketing “mindset” and approach can be a powerful methodology for them in a wide range of situations and programs where others need to act—and keep on acting—if social change is to happen. Social marketers are constantly gaining—and sharing—new insights and new frameworks about how to get things done. The twenty-first century will see even more impressive developments as social enterprise becomes even more pervasive and impactful in changing people’s lives around the world.

Measuring the impact of social entrepreneurship

The HIP Scorecard is a tool to quantify, rate, and rank all types of organizations, ventures, and corporations—and all varieties of investment opportunities. Investors of capital whether it be equity, In fact,

while the entrepreneur was enthusiastic, he required his advisor to approve anything new. Despite microfinance being lower risk and potentially higher returns than traditional banking, the financial advisor rejected this opportunity.

This creates the conditions for a marketplace to match organizations entrepreneurs, and investors all seeking a similar outcome—a better world expressed by quantified realizations of impact. organizations, a HIP Scorecard spurs this competition defined as the core that quantifies “doing more good” as well as the detailed financials focused on “making more money.” that the invisible values of life, previously unmeasured by experts, can be quantified into a metric; this summary score can translate into a competitive position and drive human action toward a common goal

Evaluating complex change

Human systems dynamics (HSD) draws on the physical sciences to understand and influence patterns in social systems. In particular, we turn models of complexity into methods of adaptive action for individuals, teams, organizations, and communities.

dynamical change happens when humans are involved in a change process because human systems are always open, high dimension, and nonlinear. Static change assumes that a system is at rest before a change effort begins, that the change effort moves the system to a new place, and then it remains still again until it is disturbed by the next external force. Dynamic change is the name we give to change that is more complex, but still predictable. Dynamic change assumes that once you start a change effort, it will continue in a predictable sequence to a predictable end.

  1. Participative evaluation . When change agents participate in the evaluation process, they are likely to capture the dynamical nature of the change, regardless of the kinds of data or approaches to data collection, analysis, and reporting. Participation
  1. Storytelling. Stories can capture the open, multidimensional, massivelyentangled patterns of dynamical change. Evaluation methods havebeen developed to capture and assess stories as evidence of change incomplex and emergent systems.
  1. Adaptive action. In HSD we use a simple learning model to support engagement in complex and dynamical change. It is called “adaptive action,” and includes three key questions: What? So what? Now what?
  1. Complexity science models and methods. Though the uses are not widespread or well documented, scholars and practitioners are beginning to draw ideas and methodologies directly from the complexity sciences.

Applied wisdom and lessons

Developing resources and finance

Actualizing the process

Do not reinvent the wheel

Establish the vision

two traditionally separate models: a social welfare model that guides its workforce development mission and a market-base model that guides its commercial activities.

Deliberate disruptive design

SOCIAL ENTREPRENEURSHIP IS A RAPIDLY shifting field ranging from the work of philosophers to that of economists to that of organizational theorists to that of social scientists to that of philanthropists to perhaps the most vital aspect, the work of ordinary folk seeking simply to leave the world a better place than they found it. The term “social entrepreneurship,” however, fails to adequately capture both the head and the heart of the matter: thoughtful, caring design that is at the same time deliberate and disruptive , to the point of being fundamentally subversive.

A process-based view of social entrepreneurship

Intervening dimensions

Conclussions

Research setting, data collection and data analysis

study explores the phases and dimensions of the process by which social entrepreneurial opportunities are identified, evaluated, exploited and scaled up. The empirical investigation is based on an in-depth longitudinal case study of the largest drug rehabilitation community in the world (San Patrignano)

propositions

the stages of the process

Opportunity identification has been widely recognized as the first stage of such process of emergence, turning into the launch of a new economic activity through the acquisition of all the necessary resources and assets

criticized for their excessive focus on stage-based activities and characteristics rather than the dynamics involved in the evolution of the process through stages; the soundness of the process depends on the objective or perceived expected value of the entrepreneurial profit and whether profits exceed costs

Opportunity formalization

Opportunity identification: Opportunity awareness and recognition reflect an entrepreneur’s ability to detect when either supply or demand for a value-creating product or service exists. This ability is shared by business and SE

Opportunity evaluation: In business entrepreneurship, the decision to exploit an identified opportunity is tied mainly to the expected value of the entrepreneurial profit

First, consistent with the research on entrepreneurial processes , the clarification of the milestones of the entrepreneurial project is critically important to resource mobilization. Second, formalization of the core principles and values underlying the opportunity is a way to create legitimacy. An SE process often occurs in unexplored settings or emerging fields where social disequilibria coexist with unfulfilled social needs.

San Patrignano challenges the way rehabilitative programmes are usually structured, founding its success on the constant opportunity to experience real world situations.

In sum, the iconoclastic vision behind San Patrignano’s entrepreneurial model resulted from entrepreneurism along with a glaring gap in the National Health Service at the time San Patrignano was founded, as the visible social threat, drug addiction, increased.

The development of San Patrignano can be seen in terms of the competitive environment in which the organization began to operate. Though generally considered as innovators in social sectors, social entrepreneurs focus on the same areas as do public authorities and other third-sector organizations, i.e. non-profits.

Contextual

Individual

Unlike their business counterpart, social entrepreneurs insist on a different field of action: they pioneer innovation within the social sector starting from their personal sensitivity towards what they perceive as a social problem. As a consequence, sensitivity commits social entrepreneurs not only to the mission, but also to the symbol of that mission, in such a way that, in the end, it is impossible to distinguish the organization from the entrepreneur

three key elements: Innovation, Entrepreneurial orientation, social change

The identification of an unfulfilled social need and the resulting social innovation are the product not only of the abilities of its founder but also of the embeddedness into a specific environmental and institutional context

The history of San Patrignano provided us an opportunity to investigate SE processes. Since its foundation, earned income strategies have been designed and progressively adjusted consistently with the mission of addressing a specific social problem: returning human dignity to people who seem to have lost it.

Resources: Corporate histories and archival material, House magazines, annual reports and other external communication tools. Semi-structured interviews.

7: The more the opportunity is scaled up in different contexts, the higher the social impact associated with it.

8: Opportunity identification is fostered by the entrepreneur’s commitment and sensitivity to the problem to be addressed.

5: The social entrepreneurial opportunity is exploited when its mission and principles are translated into a fitting intervention model and a consistent organizational form.

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4: The more formalized the opportunity, through the definition of a mission and a related set of core operating principles, the higher the ability of the project to gain legitimacy and mobilize resources.

11: The extent to which the institutional context is aware of the problem, the presence of role models and the level of competition within the social sectors all contribute to the recognition of the need for entrepreneurial action, thus providing the impetus to innovate.

3: Social opportunity formalization articulates consistently the innovativeness of the offering, its expected social impact and the bases for its sustainability.

10: The stronger the ability of the entrepreneur to identify and/or create supportive networks, the more likely the move both from opportunity formalization to opportunity exploitation and from exploitation to scalability.

2: Social opportunity evaluation results from balancing the extent to which a long lasting change will be produced and the economic sustainability of the project.

1: Social opportunity identification reflects the entrepreneurial awareness of the need for challenging mainstream views surrounding a social burden.

9a: The better the entrepreneur at articulating social motives, innovativeness and need for achievement in a concrete vision of the future, the easier the evaluation of the social and economic feasibility of the project.

9b: The better the entrepreneur at articulating social motives, innovativeness and need for achievement in a concrete vision of the future, the easier the formalization of the entrepreneurial project into a distinctive mission and a set of core operating principles.

Networks may guide the entrepreneurial processes through replication and scaling-up via confrontation between experience and reciprocal enrichment.

build an organization in a way that, consistently with the mission of the project, facilitates accomplishment of the specific social change objectives.

Second, the shift from opportunity evaluation to exploitation may benefit from formalization of the basic social mission and core values of the project. On the one side, it allows the entrepreneur to clarify the basis of the entrepreneurial process. On the other, it facilitates the steps that follow:

First of all, combining social value creation with economic viability. In this sense, personal motivation and commitment to a social mission matter; yet they are not in themselves sufficient. Social entrepreneurs have to be aware of the specific social problems, but also of how to initiate and organize activities that address that problem in a sustainable manner. To this end, the

The art of entrepreneurship

después de publicar sus trabajos con el propósito de ayudar a la gente

"si tu empiezas muy temprano, lo más seguro es que tendrás dificultades consiguiendo inversión".

para el autor Robert S. Langer el trabajo como un ingeniero químico estándar lo obligo a buscar en cosas que crearan un impacto que pudiera ayudar a la sociedad

nadie los utilizó para ayudar a la personas llevándolo ala frustración, sus amigos lo incentivaron a crear su propia empresa que aplicaran el trabajo investigativo del profesor

"cuando eres estudiante, eres juzgado por que también contestas las preguntas, en la vida real eres juzgado por que también planteas las preguntas".

"haz gran ciencia, no sacrifiques buenas publicaciones científicas por ser confidencial, el siguiente paso es patentar y licenciar los trabajos para crear empresas".