Social Media for Aspin eLeearning
Current
Informative text, no posts
New plan
Wanted position
Informative, Aspin Brand and eLearning
Connection point for enquiries
How to; Most users on LinkedIn use the service to connect with other professionals that offer information they can use in their professional life. It is therefore important that Aspin Group posts information that is professionally beneficial for them to use. The goal is to create a brand awareness around Aspin Group as a brand to create trust in the brand
Generic information about Aspin Group
Create engagement in eLearning community
Create more engaging/interactive followers
Include Social media tag in e-mail signatures
Include LinkedIn in newsletter
Boost Social media updates in Newsletter
Use the company page to interact and share with other pages and discussions
Posts
eLearning news and advice
Events and benefits to attend
Similar LinkedIn profiles
Instagram www.instagram/aspingroup/
Link to blog to create traffic on the page. This can also generate future leads.
Create a presence that strengthens the Aspin name in the decision making process
Generated content
Current strategy
Focuses on Aspin Group as a brand, most business side
Creating engagement through animation
Mostly quotes
entrepreneur#entrepreneurship #business#course #entrepreneurquotes#businessquotes #innovation #startup#startupquotes #work #success #money#passion #startuplife #motivation#motivational #ideas #lifestyle#magazine #hardwork #instagood#instalike #marketing #hustle#smallbusiness #aspingroup #marketing #deliver #google
Wanted position
Posts
Create a motivational page for both private and businesses that refelct Aspin Group's values through posting personal updates, avatars and our work.
- You're fighting for the audience's attention
Social media is a essentially a battle where businesses fight to capture their audience's attention.
- Content is king
Content is the driving force of social media. Produce good, valuable content, and people will listen to you.
- Jab Jab Jab, Right Hook
You will not win if all of your content is sale-sy and promotional. Jab Jab Jab refers to providing value to your audience (in this case through content), and Right Hook refers to the pitch. Think of it like a formula. For every piece of promotional content that you publish ('Buy This!'), you should publish 3 pieces of value content. Value content is content that educates or entertains the audience, and its best to focus on your field.
- Engagement is everything
Don't just publish shit and expect results. People, especially on social media, want to see the brands and businesses that they follow, engage and interact with them. Marketing, especially on social media, is not a presentation it's a conversation.
Show of work
Pictures that reflect our work
Create engagement through questions and memes
Avatars and memes
Link some posts to blog - personal connection through empolyees and blog
Following lots of irrelevant profiles. should delete several of them
Techniques and new technology
Blog
Exciting news
Competitors (Google 1. page)
Margaret
Motivational posts
Urban eLearning - no
Lingel Learning
Liberate eLearning
Aspin Group's audience
Aspin Group's audience
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