Social Media for Aspin eLeearning
Social media is a essentially a battle where businesses fight to capture their audience's attention.
- You're fighting for the audience's attention
Content is the driving force of social media. Produce good, valuable content, and people will listen to you.
- Content is king
You will not win if all of your content is sale-sy and promotional. Jab Jab Jab refers to providing value to your audience (in this case through content), and Right Hook refers to the pitch. Think of it like a formula. For every piece of promotional content that you publish ('Buy This!'), you should publish 3 pieces of value content. Value content is content that educates or entertains the audience, and its best to focus on your field.
- Jab Jab Jab, Right Hook
Don't just publish shit and expect results. People, especially on social media, want to see the brands and businesses that they follow, engage and interact with them. Marketing, especially on social media, is not a presentation it's a conversation.
- Engagement is everything