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processes (marketing (establishing market objectives, identifying target…
processes
marketing
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situational analysis – SWOT, product life cycle
implementation, monitoring and controlling – developing a financial forecast; comparing
actual and planned results, revising the marketing strategy
finance
planning and implementing – financial needs, budgets, record systems, financial risks,
financial controls
– debt and equity financing – advantages and disadvantages of each
– matching the terms and source of finance to business purpose
monitoring and controlling – cash flow statement, income statement, balance sheet
financial ratios
– liquidity – current ratio (current assets ÷ current liabilities)
– gearing – debt to equity ratio (total liabilities ÷ total equity)
– profitability – gross profit ratio (gross profit ÷ sales); net profit ratio
(net profit ÷ sales); return on equity ratio (net profit ÷ total equity)
– efficiency – expense ratio (total expenses ÷ sales), accounts receivable turnover ratio
(sales ÷ accounts receivable)
– comparative ratio analysis – over different time periods, against standards, with
similar businesses
limitations of financial reports – normalised earnings, capitalising expenses, valuing
assets, timing issues, debt repayments, notes to the financial statements
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operations
transformation processes
– the influence of volume, variety, variation in demand and visibility (customer contact)
– sequencing and scheduling – Gantt charts, critical path analysis
– technology, task design and process layout
– monitoring, control and improvement
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inputs
– transformed resources (materials, information, customers)
– transforming resources (human resources, facilities)