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Cultural Differences 2.2 (Individualist culture and collectivist…
Cultural Differences 2.2
Individualist culture and collectivist
Both achieve goals.
Individualist is measured on how we surpass others.
The pride we feel when we succeed!
Collectivist is gaining success as a team.
My sales team and I have to work together to reach all goals.
High and Low context culture
Low
Verbal messages, formal transactions, or written.
High
Past experiences not stated with verbal messages.
Masculine and feminine
Men are known today for their ability to be assertive and strong.
Woman are known to be tender and modest.
High and low Power Distance Culture
Low power is distributed more evenly.
High Power held by few.
High and low Ambiguity Cultures
High ambiguity is felling no threat.
People like being uncertain and not having timetables.
Low ambiguity tries to avoid uncertainty.
People feel threatened and high anxiety.
Long and Short term Orientation
Long
Importance of future rewards.
Saving money for a new car in the far or near future.
Short
Look more to the past and the present.
Typically want things as soon as possible! I really want a new car, so I'm going to go get it now without planning or saving for it!
Indulgence and Restraint
Indulgence
Fall into desires and enjoy having fun!
Happiness for me is traveling and enjoy ing life.
Restraint
Having the ability to curve gratification but in turn becoming unhappy.
I would never be able to enjoy life if I wasn't able to do things that make me happy.
