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5 Stage Visual Model (4. Identify Communication Function Needed to Match…
5 Stage Visual Model
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1. Define Goals
To inform or motivate
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Requiring polished, company branded presentation.
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Sometimes have big budgets, high visibility and require slick graphic treatment
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2. Determine Context
Define your audience
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Culture, age group, or education level
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Delivery Medium
Computer (resolution, bandwidth, etc)
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References
Clark, R. C., & Lyons, C. (2011). Graphics for Learning: Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials (2nd edition). Somerset: Wiley.