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S.W.O.T eLearning (Opportunities elearning (Increased budget for AdWords /…
S.W.O.T eLearning
Opportunities elearning
Social Media
Microlearning
LMS licence
rapid build tool licence
teach storyline
AR and VR
Go for more awards
have a booth at a conference expo
adaptive learning LMS
Increased budget for AdWords / Creating new landing page
Using premium content to generate leads
Create videos that can generate leads through e-mails
facebook live
webinars
Strengths elearning
Educators behind the development
strong tech team
ELF
Creatives
made in Australia
infrastructure in Melbourne
added flipbooks to our products
increasing knowledge of Moodle and customisations
improved sales documents Bronze, Silver, Gold
Weaknesses elearning
Lower profit margins / made in Australia
SEO
Overall marketing plan
do not have a big profile for LMS in Australia
still haven't cracked the XAPI
Sugar CRM
mailchimp
LMS marketing campaign isn't not getting results
managing clients to give feedback and finish projects on time
Threats elearning
Advertising companies are moving into elearning
Trends for outsourcing
everyone is buying articulate storyline and doing things in house