Please enable JavaScript.

Coggle requires JavaScript to display documents.

Virginia SBDC Crafting a Biz Plan (mistakes in writing bp ((1) competitive…

- - - - business description
      - marketing
      - mgt and operations
  - - - capital expenditures
      - sales forecast
      - variable cost of sales analysis
      - fixed expense operating budget
      - P&L
- - - - **KEY TO RAISE CAPITAL
        
        NOT uping the upside
        
        BUT to lower risk
        
        financial risk
        
        market risk
        
        technological risk
- - - - whoa re we and what we stand for
      - what are we not? what trade-offs we must make?
      - where are we headed
      - how do we create value differently from rivals
      - wgat does success look like
      - what must we accomplish and by when
- - - - what is their max delivery capacity
- - - - thru channels
        
        sales agents
        
        sales rep
        
        direct mkt tactircs
        
        distributors
        
        retailers
- - - - resist the temptation to cover all bases by listing every possible channel possibility
        
        "we will market our products via internet, catalogs, distributors, value-added resellers, infomercials, wholesalers, direct mail, direct dielf sales, telemarketing, retail outlets, smoke signals in selected area" --> DON'T REALLY HAVE A DISTRIBUTION STRATEGY
  - - - what expect to see from competitors near term and long term
      - what is their strategic direction, core competencies, what makes them tick?
      - why do customers buy from them
      - what is their funding position
      - what are their weakness and how can they be exploited
  - - - market risk
      - financial risk
      - mgt risk
      - tech risk
  - - - was the product developed while you were employed somewhere else
      - are there any employment contracts or non-compete agreements
      - is there any possible patent or trademark infringement
      - is there clear ownership of your products/services