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Global Bike Group (Company History (Design:
They had races to win and…
Global Bike Group
Company History
Design:
They had races to win and the bikes that were available at the time did not perform to their extremely high standards.
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John Davis:
stripped four of his old bikes down to the bare metal and rebuilt them into a single “Frankenstein” bike that he rode to win the national championship.
1990:
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In Heidelberg, Germany, Peter Schwarz
began to design and build road bikes
based on an ultra-light composite frame that
he had created for one of his engineering courses.
Soon, Peter’s frames were
being used by racers all over Europe
Peter and John met each other in 2000 and immediately recognized their mutual passion for performance and complimentary business models.
in 2001, Heidelberg Composites and Frankenstein Bikes merged to form Global Bike Incorporated.
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Product Strategy
Product development is the most critical element
of Global Bike’s past and future growth.
Global Bike has invested heavily in this area,
focusing on innovation, quality, safety and speed to market. Global Bike has an extensive innovation network to source ideas from riders, dealers and professionals to
continuously improve the performance,
reliability and quality of its bicycles.
In the touring bike category, Global Bike’s handcrafted bicycles have won numerous design awards and are sold in over 10 countries.
Global Bike also sells an accessories product line comprised of helmets, t- shirts and other riding accessories.
Global Bike produces two types of off-road bike, a men’s and women’s model.
Global Bike trail bikes are the preferred choice of world champion off-road racers and have become synonymous with performance and strength in one of the most grueling sports in the world.
Manufacturing Strategy
Dallas and Heildeberg
Each facility has three assembly lines and can produce around 1000 bikes per year. Total production capacity is roughly 6000 bikes per year
Distribution Network
global Bike sells its bikes exclusively through well-known and respected Independent Bicycle Dealers (IBDs).
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Partner Network
Has established an extensive partner operation to ensure process continuity between Global Bike and its partners to deliver best-in-class products for its customers.
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IT Strategy
2009 Model for all IT
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All ERP functions are centralized with the primary objectives to reduce costs and deliver best-in-class technology to all divisions globally.
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