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epgonline.org (Customer Lifecycle (Customer Nuturing Programme
(vs. Event…
epgonline.org
Customer Lifecycle
Importance of unambiguous
briefing doc, & client SoW
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Content Team leveraged as spill-over
if DMC are over-committed #
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Resources
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Changing shape of TG / MP role, & capacity
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"Tightening-Up"
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Processes
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Knowing when to involve other functions,
& understanding the trigger point (EPM vs CS vs CD)
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