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Customer Strategy Customer growth Customer loyalty Total unique…

- - - - Tactic - Social Media Reach Campaigns
      - Tactic - SMS (WEVE)
      - Tactic - Facilitate & Incentivise/Reward Referrals
      - Tactic - Email (Prospecting to ML list)
      - Tactic - PR
      - Tactic - Direct Mail
      - Tactic - Colleague Calls
      - Tactic - Ad van
      - Tactic - Leafleting
      - Tactic - Social media partnerships e.g. On the tools
      - Tactic - On page SEO
      - Tactic - Active link building
    - - Tactic - Traditional radio
      - Tactic - Poster campaigns
      - Tactic - DAX Radio
      - Tactic - Third Party Telesales
      - Tactic - Affiliate Program
      - Tactic - Aston Villa Partnership
  - - - Tactic - Content - Video
      - Tactic - Competitions
      - Tactic - Content - Articles
      - Tactic - Content - Blogging
      - Tactic - Content - Photography
    - - Tactic - Survey's
      - Tactic - Facebook traffic driving campaigns
      - Tactic - Facebook lead gen forms
- - - - Tactic - Behavioral Segmentation
      - Tactic - Create Content To Satisfy Intent
  - - - Tactic - Product Promotions
      - Tactic - Behavioural email (Abandoned cart emails)
      - Tactic - PPC
      - Tactic - Google shopping
      - Tactic - Landing page optimisation
      - Tactic - Behavioural email (Browse didn't buy)
      - Tactic - Customer first purchase incentive
    - - Tactic - Facebook Website Conversion Campaigns
      - Tactic - Display Re-targeting
- - - - Tactic - Fulfilment notifications/reminders
      - Tactic - Delivery promise
      - Tactic - Customer explainer video
        to clearly set expectations of the experience
      - Tactic - Web content around each proposition
      - Tactic - Welcome Campaign To Communicate Benefits
      - Tactic - scheduled delivery and collection slots
      - Tactic - fulfilment progress updates
  - - - Tactic - Product reviews
      - Tactic - Capture experience feedback
      - Tactic - Colleague education & Training (HR)
- - - - Tactic - Calculate Net Promoter Score (NPS)
      - Tactic - Customer Sat Score (CSAT)
      - Tactic - Customer Effort Score (CES)
      - Tactic - RFM model
      - Tactic - User Replay
      - Tactic - Web analytics
  - - - Tactic - Loyalty program
      - Tactic - Single buyer incentives off future orders
      - Tactic - Highlight price savings
      - Tactic - Highlight timesaving
      - Tactic - Connect CRM to SEM (customer match)
      - Tactic - Connect CRM to Social media (custom audiences)
      - Tactic - Active womm
      - Tactic - Passive womm
      - Tactic - Customer app
- - - - Tactic - architects
      - Post follow up service emails
  - - - Tactic - Social media service
      - Tactic - Chat Bot
      - chain of customdy
      - COSHH sheet
      - App
      - After sales service
    - - Tactic - Cart assist
      - Tactic - Live chat