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Roles (Marketing (Qantas (The most important objective at Qantas is to…
Roles
Marketing
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production, selling and marketing approach
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Types of markets- Industrial, resource, intermediate, consumer, mass, niche
Qantas
The most important objective at Qantas is to identify and satisfy customers thus creating profitability at the firm
Because of its central role, marketing at Qantas must be performed in coordination with other business activities.
Marketing is central to Qantas, many organisation departments are critical but marketing is still the major revenue generating activity.
Qantas' marketing plan and strategies are effective due to the following: they have allowed Qantas to achieve its business goals and they encourage new product development
Finance
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Objectives of financial management- profitability, growth, liquidity, solvency, efficiency. Short and long term
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Qantas
Financial management refers to managing the financial resources of a business effectively and efficiency. It plays a crucial and strategic role in every aspect of Qantas.
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Strategic role includes liquidity, solvency, profitability, efficiency, growth and return on capital
Operations
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Strategic role of operations manager e.g cost leadership, good/service differentiation
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Qantas
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Other operations management in the case of Qantas includes delivery of new staff training and solving customer complaints
Operations management in Qantas has demonstrated its ability to respond quickly to recent challenges e.g. terrorism
Operations management in the case of Qantas includes scheduling, cancellation or rescheduling of flights and determining staffing levels
Human resources
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Qantas
Human resource functions are important because they assist Qantas to achieve their goals of minimise costs, improve quality in working life and ensure legal compliance
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The human resource function is to effectively manage the relationship between employer and employee.
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