‘Life Enthusiast’: The life enthusiast is a North American sustainable urban dweller and digital nomad wannabe. They’ve tapped into the abundance of the internet, and fully understand the power of digital marketing and automation. They value health and wellness, sustainability, personal wealth, modern spirituality, and fun and adventure. They are interested in fitness, yoga, meditation, entrepreneurship, travel, and plant-based nutrition. They have A-type personalities, but they balance their drive with the flow of the universe. They do most of their purchasing online, and they see every purchase as an investment in themselves. They fully understand and believe that “you become who you’re surrounded by and the content that you consume”, so they are looking for a ‘tribe’ for life. They seek constant inspiration and connection, so that they can maintain their lifestyle of wellness, wealth, and fulfillment. They are loyal and get excited about new products, services, and opportunities that help them maintain and improve their wellness, wealth, and feeling of fulfillment.