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UberEats (Eaters (Self care, Break time at office, Desset on the day off,…
UberEats
Eaters
Self care
Break time at office
Desset on the day off
Picnic
Hanami
Birthday party
Photogenic food
Home party
Lunch at park
Motivations
I didn't want to cook
Not Convenient to go to restaurant
No time to go out
I didn't want to do the dishes
Bad Weather
Nothing home to make
Avoid the crowd
Don't want to queue
Food Experience
Connected to the longing Restaurants
Connected to the unbookable restaurants
Connected to the pancake place with couples
Connected to your favourite restaurant
Connected to your regular
Connected to dinner parties
Connected to a perfect father night
Connected to your wishlist
food delivery service
Easy
Quick
Cheap
Convenient
Anyone
Anytime
Anywhere
Food Freaks
Ethnic Food
Local soul Food
Organic Food
Michellin Star
Photogenic Sweats
Media
Magazine
Comic
Service and App
SNS
TV
Connected
Many people will be attracted by the story and commitment
Delivery Partner
Eaters - Discovering new places and foods, by touching stories
Location
Tokyo
Yokohama
Impression
Positive
Easy to order and pay
Fun to see the status of delivery
Friendly delivery partners
Ability to ordering anywhere
Negative
Expensive
Dont want to be expose to stranger
Unstable ordering system
Delivery food was getting cold