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Marketing Segmentation, Tergeting and Positioning (Marketing Segmentation …
Marketing Segmentation, Tergeting and Positioning
Marketing Segmentation - subgroup of people or organizations sharing one or more characteristics.
Based of Segmentation
Geographic segmentation
Phychographic segmentation
Demographic segmentation
Behavioural segmentation
Effective segmentation
Measurable, Accessible, Substantial, Differentiable, Actionable
Marketing Tergeting
Selecting target market strategy
Differentiated Marketing
Concentrated Marketing
Undiffrerentiated Marketing
Micromarketing
Market Positioning
Positioning Strategy
Positioning Differences
Communicating and Delivering the Chosen Position
Positioning Possibilities
Repositioning