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Lesson 2.4 Driving In-store traffic & Sale vie FB (4. Campaign for In…
Lesson 2.4 Driving In-store traffic & Sale vie FB
1. Which business need footfall
1- Restaurant.
2- Salons.
3- Barbers.
4- Retail outlets.
5- other business
2. Local business
concern
Working with tight budget
Capture nearby people
Solution to address concern
Target nearby first than expand audience
Use Hyper Local Targeting
3. Drive In-store
Marketing Funnel
Consideration
Vanity URL
Complete Page Info
CTA on Page V/S ADs
Things to decide before start.
(Creative Assets {Photo, video}, target audience {nearby workers, student}, promotion offer)
Conversion
Awareness
4. Campaign for In-Store footfall
1- Objective.
(Store visit, Brand Awareness, Engagement)
2- Target Audience.
(Core, Custom & Lookalike)
3. Placements & Format
4. Budget & Schedule.
(Time is imp for scheduling)
5. Creatives.
(Carousal, Image, Video)
6. Measurement
Reach & Performance.
(Cost of CPM)
Special unique code on FB
Demographics, Performance & Placement
Track Offline Events
Driving In-Store Footfall