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GOAL: Increase revenue generated by usage through promo registration by…
GOAL: Increase revenue generated by usage through promo registration by 10% MOM, increase BB app download and usage to 100%, increase NPS/ relational score, reduced calls and complaints by 10%
ACTORS
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PDM
BB App
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Enable Voice Command
Persona "BB" available in English, Tagalog, Bisaya
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Enable QR Scanner
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One universal QR code for Prepaid BB (HPW, Community WiFi, Prepaid Wired, Piso WiFi)
- Customer scans QR code via BB app
- Chooses Prepaid BB service
- Confirms HPW number or account number
- Chooses desired SKU
- Pays via GCash
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USSD - 5 steps only
[*143#]
- Choose MOBILE or GLOBE AT HOME PREPAID
- Choose HPW, Community WiFi, PisoWiFi, Prepaid Wired
- Type HPW number or account number
- Choose SKU or amount
- Receive promo/payment confirmation
Daily/Weekly/Monthly/Yearly/YTD Reports, analysis and comparisons of reloads and promo registration of every SKU
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CUSTOMER
Gamified UI experience (gets rebates/discounts for first time users for voice command, QR), change skin of BB App - customizable/seasonal BB duck, earn points and freebies
KYC to incorporate dates (birthday, anniversary)
Will get bi-monthly reminders to load, promos, content
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WIFI/PISONET
Should have KYC
For first time users, customer is required to fill basic customer information
Enable 3 steps
Reload, Payment Amount, Confirmation
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Daily/Weekly/Monthly/Yearly/YTD Reports, analysis and comparisons of reloads and promo registration of every SKU
EDO
Daily/Weekly/Monthly/Yearly/YTD Reports, analysis and comparisons of reloads and promo registration of every SKU,
Specific reports detailing availed promos (SKUs), re-loading amounts, user location, date and time, freebies availed, and content.