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BIG IDEAS IN ORGANISATIONS - BLOCK 1 (Marketing Concept (Marketing…
BIG IDEAS IN ORGANISATIONS - BLOCK 1
Marketing Concept
Marketing Function
Marketing process
Orientation
Mission, Values, Vision
Corporate Strategy
The external business environment
Globalisation
Marketing Research
Roles and process of marketing research
Small business and non-profit organisations
Ethics and marketing research
Marketing Environment
Competitive Advantage
Competitive Positions and differential advantage
Macro & Micro environment
Strategic Objectives and focus
The Marketing Mix
Place
Product
Promotion
Price
Services and nonprofit marketing
People
Processes
Physical Evidence
Product Service and Design
Design Thinking
Design Process
Importance iof a new product
The design of products and services
Quality function deployment
Focus and Offering
Segmentation
Targeting
Markets
Positioning
Operations Managemen
t
:
Operations Strategy
Outsourcing
The risk of offshoring
The growth of outsourcing
Financing
Retained earnings
debt factoring
Bank overdrafts
Equity Finance
Lease Finance
Venture capital and private equity