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NYNH -Transparency & faithful In response to our mission and making…

- - - - How will we enable them? donate button in email
    - - encourage them to forward this email to others or message so they're encouraging others to support our ministry
    - - How will we enable them? clear and direct call to action and story telling that's transparent and encouraging, hear directly from dan, michael, etc.
    - - have an ask us a question button or encourage them to reply to the email, also encourage them to get involved with heartland too!
- - - - social media ads
  - - - leave ask question button and encourage them to reply, have them ask questions on social media, direct them to facebook live event
    - - register button, scarcity
    - - give them link to our mission and our PR page
    - - encourage them to reply, proactive headsup with email, etc.
    - - give them clear call to actions, to the point emails, and encouraging inclusive and clear language
- - - - How? give them the webpage link and handouts that they can share with kids and families they know
    - - How? give them materials they can share with churches. Email templates, a handout, webpage, etc.
    - - How? when presenting this model, give them a way to give feedback
    - - How? Present it to them in a structured manner with facts, evidence, and heart
  - - - How? Have script ready
    - - How? have materials ready to present
- - - - personal conversation with them sharing mission again and take away sheet or email, follow up email/conversation with materials to share with congregation
    - - encourage them to come for 4th-6th-grade retreat, a leadership retreat for their church, pastor retreat, meetups for coffee, ways we can come out and volunteer with them once a year in the offseason, ask them for their feedback, genuine questions and hear them out.
    - - communicate all the ways we'd like to be there for them, share beliefs and mission, and hear their feedback, listen to their needs (and see how we can fit those needs for faith immersion experiences)
    - - newsletter, multiple announcement slides, bulliten inserts, promotion kit mailed, follow up phone calls, church visits (with video!)
    - - when we have TDC meeting, give them a tour of the property/introduce idea of day to overnight as a formal slide presentation
        
        encourage them to come out the week their youth are here as a director
- - - - register button, push scarcity
    - - feel free to reply, proactive head-sup
    - - wellspring, family language
    - - volunteer opportunities
      - relevant content
      - year-round programming
      - 60th swag
  - - - facebook live event and event page
      - instagram stories
      - social media posts
      - facebook & instagram ads
    - - proactive headsup
- - - - give them link to the webpage, forward email, call to action, image the can send along, attach brochure
    - - register here button on wellspring
    - - send them to blog, give them clear, engaging, and heartfelt information/story
    - - ask us a question button or please respond with any questions
    - - give them engaging content formatted in an easy to read way, clear call to actions. eventually create strategy for wellspring. Give them opportunities to volunteer, they can also pledge to telling 10 families in their church or life about this new cost structure. We can give them a 60th package as a reward or just reward of a job well done. but what's an incentive for them to tell others about the new cost structure. referral program for general heartland public.