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Chapter 7 : Making Questionnaires (Principle 10 CONSIDER - types of…
Chapter 7 : Making Questionnaires
What is a Questionnaire
Self - report
data collection
15 Principles of Questionnaire Construction
Principle 1
questionnaire items = research objectives
Principle 2
Understand participants
Principle 3
familiar language
no jargons
reading level
high
guess
low
insulted
Simplistic
Principle 4
Items clear & precise
Principle 5
NO leading or loading QS
Biases the response
Principle 6
AVOID double barrelled QS
Principle 7
AVOID double negatives
Principle 8
Open ended VS close ended
Principle of standardization
Principle 9
Mutually exclusive & exhaustive responses
Principle 10
CONSIDER - types of response categories (closed ended)
Rating scales
Checklist
Ranking
Semantic Differential "bipolar rating scales"
Principle 11
Multiple items for abstract constructs
Summated rating scale (eg : Likert scale)
Principle 12
Multiple methods to measure abstract constructs
Principle 13
Careful : reverse wording
Response set
acquiescence
social desirability
Principle 14
Organized & easy
contingency question
titles, fonts, enough space, instructios
Principle 15
Pilot test
think aloud techniqued
how many "IDK" "does not apply"
intrepretation