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Chapter 10--Product 01 ("New" products (Adoption process stages,…
Chapter 10--Product 01
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variations of product
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Product line
A broad group of products within a firm's range, intended for similar uses, and having reasonably similar physical characteristics
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Product depth
The variety of sizes, colours, and models/flavours within each product line
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Goods
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Types
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Shopping goods
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Relatively higher-priced, purchased not as frequently
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Unsought goods
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Products that consumers are aware of, but do not immediately want
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