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Chapter 10--Product 01 ("New" products (Adoption process stages,…

- - - - Functions (ability)
      - Features (characteristics)
      - Design
    - - Brand
      - Education
- - - - Purchased frequently
      - Buy with as little effort and time required
      - wide distribution
      - Willing to accept substitutes
    - - Want to compare several alternatives
      - Relatively higher-priced, purchased not as frequently
      - Affected by fad or fashion trends
      - Substitutes displayed side-by-side to help consumers to make comparisons
    - - Items that consumers has a very specific need or strong brand preference
      - Willing to spend a lot of time and effort to buy
      - Not willing to use a substitute
      - Can distribute in exclusive retail outlets
    - - New products that are NOT yet aware of
      - Products that consumers are aware of, but do not immediately want
- - - - Current older products become obsolete(outdated)
      - New technology makes production easier
    - - Information technology makes transfer of info easier
      - Competitors can go around patents and copyrights in their design
      - Companies need to innovate and improve all the time
    - - Makes life and tasks easier
      - Makes products more reliable and durable
      - Makes products cheaper and less costly to maintain
  - - - Dramatic improvement
      - Far exceeds how existing products can meet the needs of consumers
    - - Significant improvement
    - - Small improvement or change
      - Newness is the internal to the company(staffs are encouraged to be creativity)
  - - - Innovation is superior to the currently available products
    - - Innovation is consistent with the values and experiences of the adopters
    - - More complex the innovation, less quickly to be adopted
    - - New idea can be sampled on some limited basis
    - - The more an innovation can be seen to work, the more likely to be adopted