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Lesson 2.3 Brand Awareness of Business (2. Awareness objective (Reach,…
Lesson 2.3 Brand Awareness of Business
1. Brand Building
Marketing Funnel
Consideration
Conversion
Awareness
Vanity URL
Complete page info
Facebook Page
CTA button in place
Things to decide before start.
(Creative Assets, USPs, Target Audience)
4. Placement for Awareness objective
Desktop News Feed
Instagram
Mobile News Feed
2. Awareness objective
Reach
Engagement
Brand awareness
Video Views
3. Targeting Audience.
(Awareness campaign)
Custom Audience
Website Traffic
(Re marketing)
App Activity
Customer File
Engagement on Facebook
Lookalike Audience
People seen your video more than
10 Sec
People interacted with Canvas Ad
People visit purchase page
using FB Pixal
People interacted with your
Lead Ad
People like your page
Core Audience
Demographic.
(Life Event, Education & relationship status)
Interest
Location
Behaviors.
(Expats, Purchase behavior & Travel)
Connection
5. Budget & Scheduling
Lifetime Budget
Optimization Ad Delivery
Brand Awareness
Reach
Daily Budget
6. Creatives
Carousal
Single Image
Single video
Slide show
7. Measurement
(Brand Awareness)
Reach.
(No. of People)
Frequency
Video views & Cost of video views
Post Engagement & Cost of post engagement
Build Brand Awareness