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For test we can run campaign on interest
jpg ad
responsive ad
flash / HTML5 format
similar audience to people who was on product page, but didn’t buy it and don’t push the button buy/download
similar audience to people who push the button buy/download product, but didn’t buy it
Dynamic remarketing - people who was on category of product page (for example - Hot Cisco Certifications), but didn’t buy any of products
For test we can run banner campaign on interest specific niche, video, channel for YouTube
Dynamic remarketing - people who was on product page, but didn’t buy it and don’t push the button buy/download