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Week 6: (Gestalt Principle of Visual Perception (principle of proximity,…
Week 6:
Gestalt Principle of Visual Perception
principle of proximity
principle of closure
principle of similarity
principle of continuity
principle of enclosure
principle of connection
eliminate all unnecessary non-data pixels
borders
colors
grid lines in graphs
3D should be avoided
navigational controls
instructions
story telling
data always tells a story
reason for manufacturing defects
selling of new ideas
informing colleagues of a particular customer service improvement program
why?
make sense and order of the data
see the whole where there are disparate parts
give vision to what the future could look like
interactive
support an argument
what makes it good?
a good story involves characters
challenge is believable
hurdles to overcome
outcome or prognosis is clear
steps to creating a good story
be authentic
be visual
think of your analysis as a story
make it easy for your audience and you
invite and direct discussion
use vivid and subtle colors appropriately