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Business Reporting, Visual Analytics & Dashboards (Part 2) & Story…
Business Reporting, Visual Analytics & Dashboards (Part 2) & Story Telling
Gestalt Principles of Visual Perception
Principle of Similarity
Principle of Continuity
Principle of Closure
Principle of Enclosure
Principal of Proximity
Principle of Connection
Key goals and steps of visual dashboard design
1) Reduce the non-data pixels
A) Eliminate all unnecessary non-data pixels
Unnecessary borders around sections of data fragment the display
Avoid complete borders when a single set of axes would adequately define the space
Eliminate graphics that provde nothing but decoration
Useless Grid lines in graphs
Unnecessary fill colors to separate sections of the display are distracting
3D should be avoided when added dimension of depth does not represent actual data
B) De-emphasize and regularize the non-data pixels that remain
Axis should be muted
Display information on a separate screen or pop-up menu
Navigational controls should not take up more space than the visual displays
2) Enhance the data pixels
A) Eliminate all unnecessary data pixels
Removing less relevant data
Condensing data through summaries or exceptions
B) Highlight the most important data pixels that remain
Layout of dashboard should not change dynamically
Different regions of a dashboard has different degrees of visual emphasis
Story Telling
Reasons for Story Telling
See the whole where there are disparate parts
Give vision to what th e future can look like
Make sense and order of the data
Interactive - people put themselves into stories
Support an Argument
Steps to Create a Good Story
3) Be visual
4) Make it easy for your audience and you
2) Be authentic
Invite and direct dicussion
1) Think of your analysis as a story
Critical for a Good story
Hurdles to overcome
Outcome or prognosis is clear
Challenge is believable
A good story involves characters
Visual Perception in Pre-attentive Processing
Form
Position
Color
Motion
How to organise info to support its meaning and use
Maintain consistency for quick and accurate interpretation
Make the viewing experience aesthetically pleasing
Support meaningless comparisons
Design for use as a launch pad
Delineate groups using the least visible means
Test your design for usability
Co-locate items that belong to the same group
Organised groups according to business functions, entities and use