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IDEAS (BBQ Vending Machine (Purpose (convenient for picnic/chalet goers…
IDEAS
Cupcakes Vending Machine
Background: low sales, no customer loyalty, product easily substituted
two trends of cupcake: traditional flavours, fun-filled atmosphere and healthy ingredients such as fruits, attract its something new and fun.
Purpose: helps with shortage of manpower costs, low productivity, triggers human interests
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Location: CBDs, schools, shopping malls and residential shops
Pros: :check: convenience because of the wide payment methods, ability to be 24/7 service and reduces operations and mainly maintenance costs
Cons: :no_entry: not able to feel and see the actual cupcake(promote in actual stores for people to taste and touch)
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Mala Vending Machine
Purpose
Promote convenience for mala lovers, where Individuals are able to buy mala at any time of the day even after typical shop closing hours
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BBQ Vending Machine
Purpose
convenient for picnic/chalet goers who forget to buy certain utensils or when there are not enough tools going around during the chalet outing.
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CONS :no_entry:
utensils may be expensive causing a setback because people do not want to spend too much on things that they rarely use
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How to publicize?
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Incentives
by working with the manageable to reach such a level...
EXAMPLE:
-at the bottom of the online application form there can be a checkbox for the use of BBQ pits
-once the checkbox is ticked ‘yes’, they can be redirected to another page
-this page will show the products that we have, where it can be found
-the incentive (discounts) that mgt and vendor can work together with is to give chalet customers when they tap their access cards -loyalty points available for the customers to collect, to enjoy further discounts but also at the same time to hook them back.
more than just knowing that there is such a product available, it is only successful if customers are using them
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Umbrella Vending Machine
Background:provide convenience for people who may not have umbrellas when the weather is rainy or sunny
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Target audience: outdoor people, commuters, shoppers, tourists, workers and joggers.
Location: bus stops, outside of shopping malls, parks, CBD areas.
Pros: :check:spark interest on new buying methods, convenience, easy
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Frozen Yogurt
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Purpose
offer fresh, healthy frozen yoghurt for our target audience
Target Audience
the more health-conscious people, the elderly and athletes
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Locations
Shopping malls, parks, hospitals, gyms, swimming pools, stadiums, sports centres
Pro :check:
Move towards a diabetic-friendly society and spread awareness of healthy living, provide healthy and nutritious benefits
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