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Lesson 5 Mix of AD Formats, Messages & Visuals (1. ADs Formats…
Lesson 5 Mix of AD Formats, Messages & Visuals
1. ADs Formats
Carousal
1- Multiple Images & videos used
in single ad copy.
2- can be used to create panorama.
3- Useful for story telling (more
Images & Videos can be used)
Imp:-
Story Telling, Showcase many products, Elicit strong CTA, Link each photo to different URL's
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Single Videos
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Imp:-
Story telling, Bring Engagement, Build Strong connection
Slide Show
Imp:-
Tell Story, concern for low bandwidth, show multiple images without making videos
Leads ADs
Imp:-
Collecting Info, get user to subscribe something, join an event
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