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Lesson 1- Facebook Marketing (1- Business Objective 1 (Raise brand…
Lesson 1- Facebook Marketing
1- Business Objective
Raise brand awareness
1- Reach potential customers.
2- Right people based targeting.
3- deliver right Msg vie videos, photos & more.
4- Drive awareness & reach people wherever they are in customer journey.
Generate leads
1- Request for Newsletter, Subscription,
Price quote & Demo.
2- Customize form to get relevant info. even ask
open ended multiple choice Ques
3- Integrate with CRM to update your lead in real
time to take immediate action.
Increase Local Sales
1- Create targeted ADs for the right audience based on Demographics, Interest and when they are nearby.
Increase online sales
1- Reach people when they visiting FB on Desktop, Phone or tablet.
2- Bring them from FB to your website for making a
purchase
3- Measure your Ads, how are they performing.
promoting App
2- USPs
Allows more effective targeting
Create preference and brand affinity
Helps differentiate business
Enable a clear brand identity
3- Target Audience
Demographics
Behaviours
Interests
Locations
4- Marketing Funnel
Consideration
Crosual Ads
Awarness
Video Ads
Conversion
Lead Ads
Learn Marketing fundamentals to grow your business
