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Services/Marketing MIX/Products (Product (4 types (Convenience, shopping,…
Services/Marketing MIX/Products
Product
New product
Crawford 1991 development of new product steps
Plan, generate, screen, test concept, analyse, develop, test market, commercialisation.
improved product
Transfer of Technology
from one market or product to another
Serivce
4 types
Convenience
shopping
speciality
unsought
Place(Distribution)
Distribution Channels
Producer selling straight away
Chain selling after buying from a supplier
Sell to a retailer
Sell to another company to do something with the raw product
Online selling
Operations management contributes to this element
Promotion
Not Price promotion
Communication
Promotional mix
Advertising
new ways, blair witch [roject, and new sequel
creating FB accounts and actual online accounts etc to bring the character to life.
Personal selling
public relations
having consumers co-create ideas, 'LEGO IDEAS'
Cant guarantee what the perception of the communication turns out like..
Pricing
Monetary figure
Also as a communication of the value of an offering
7.) Physical evidence
Is the area or facility physically attractive and welcoming?
6.) Process
How efficient is the process?
Operations management contributes to this element
5.)People
Do the people involved have the right qualifications?
HR contributes to this element