Total Touchpoint Control (TTC) (OTHER (Consider 2 dimensions: content &…
Total Touchpoint Control (TTC)
Brandcentric vs. User Journey
TTC for SPR & NWS?
Brand-oriented vs. Content-oriented
One joined rundown?
Cenarios & templates for 360 experience
Mobile/web access for TTC?
Which tools in TTC?
TTC for user perspective?
How to measure user feedback?
User Behaviour: Analytics vs. Privacy of Users?
How to evaluate user feedback?
What kinds of user feedback is available/required?
AI support to measure/evaluate user feedback?
User feedback vs. user behaviour (e.g. day flow)
Who operates TTC?
Who is responsible for TTC?
How to handle external produced content in TTC (for different platforms)?
Does SOC/MPC influences TTC?
Who supports TTC?
How to generate multiplatform story for consumers?
Consider 2 dimensions: content & analytics
What technical requriements are there?
Brand-specific requirements for TTC?
How do worklfows change with TTC?
TTC as pysical station in BWC? (like Linda)
TTC vs. Playout?
TTC to create linear stories across non-linear channels?
How to add graphics to output?
How to handle live (event) streaming?