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Total Touchpoint Control (TTC) (OTHER (Consider 2 dimensions: content &…
Total Touchpoint Control (TTC)
BRAND
INTERACTION
Brandcentric vs. User Journey
VRT-wide TTC?
TTC for SPR & NWS?
Brand-oriented vs. Content-oriented
PLANNING
Content Scheduling
EPG
Live Routing
Planning long/short
One joined rundown?
Cenarios & templates for 360 experience
SOFTWARE
TOOLS
Mobile/web access for TTC?
Which tools in TTC?
TTC for user perspective?
USER FEEDBACK
How to measure user feedback?
User Behaviour: Analytics vs. Privacy of Users?
How to evaluate user feedback?
What kinds of user feedback is available/required?
AI support to measure/evaluate user feedback?
User feedback vs. user behaviour (e.g. day flow)
Metrics/monitoring
ORGANISATION
Who operates TTC?
Who is responsible for TTC?
How to handle external produced content in TTC (for different platforms)?
Does SOC/MPC influences TTC?
Who supports TTC?
How to generate multiplatform story for consumers?
OTHER
Consider 2 dimensions: content & analytics
What technical requriements are there?
Brand-specific requirements for TTC?
How do worklfows change with TTC?
TTC as pysical station in BWC? (like Linda)
TTC vs. Playout?
TTC to create linear stories across non-linear channels?
How to add graphics to output?
How to handle live (event) streaming?